Afterpay Drops Designer NFT “Keys” to New York Fashion Week
23 Agosto 2022 - 3:30PM
Business Wire
ALTU by Joseph Altuzarra, AnOnlyChild, Jonathan
Simkhai, Kim Shui, and The Blonds Debut NFTs that Unlock Access to
Fashion’s Most Exclusive Moments and Merchandise
Afterpay (NYSE: SQ), the leader in “Buy Now Pay Later” (BNPL)
payments and the official presenting partner of New York Fashion
Week: The Shows, has partnered with IMG for a third season running
to bring the Fashion Week experience to more consumers than ever
before.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220823005137/en/
Afterpay's first ever NFT (Photo:
Business Wire)
Afterpay has partnered with five notable designers, ALTU by
Joseph Altuzarra, AnOnlyChild, Jonathan Simkhai, Kim
Shui, and The Blonds to offer limited edition NFTs
available for consumers to mint. Each designer NFT is a
one-of-a-kind phygital collectible, serving as a digital object
that will welcome fashion enthusiasts into the blockchain while
also unlocking IRL access to New York Fashion Week. Each NFT will
retail for $100 and, for the first time, Afterpay will allow
consumers to purchase the NFTs by splitting the payment into four
interest-free installments1 on Keys.NYFW.com.
The Keys to NYFW
The NYFW digital collectibles will give users ownership of
scarce art created by some of the world’s leading fashion
designers. Each designer drew inspiration from their Spring/Summer
’23 collections to create their unique NFT, alongside a selection
of limited edition products or traditionally unobtainable NYFW
experiences including:
- ALTU by Joseph Altuzarra: A special edition logo tote
and oversized t-shirt or annual membership to one of New York
City’s premiere art museums
- AnOnlyChild: Exclusive invite to AnOnlyChild NYFW after
party or a limited edition belt bag
- Jonathan Simkhai: A private meet and greet shopping
experience with Jonathan or original, signed runway sketches from
his new collection debuting September 13
- Kim Shui: A custom designed hoodie incorporating Kim’s
signature dragon motif or tickets to her runway show on September
12
- The Blonds: Exclusive invite to The Blonds’ NYFW after
party or a signed copy of “The Blonds: Glamour, Fashion, Fantasy”
forthcoming book
All proceeds from the sale of the designer NFT Keys will be
donated to Free Arts NYC, bringing art and mentoring programs to
children in underserved communities in New York City.
Afterpay’s First-Ever NFT
Afterpay will also issue its first-ever free NFT in a limited
quantity, making it easier than ever for consumers to mint a
digital collectible on the blockchain while unlocking utilities
like a TIDAL HiFi Plus 6 Month Free Trial, access to a NYFW
close-friends Instagram group, and an invitation to RSVP to NYFW:
The Talks sessions.
Both the designer NFT Keys and the free Afterpay NFT will be
hosted on the Polygon network, considered the greenest chain on the
block and available in limited quantities beginning August 23. For
more information on how to access an exclusive key to NYFW, please
visit Keys.NYFW.com.
About Afterpay
Afterpay Limited is transforming the way we pay by allowing
customers to buy products immediately and pay for their purchases
over four installments1. The service is completely free1 for
customers who pay on time - helping people spend responsibly by
paying over four installments without incurring interest. Afterpay
is offered by thousands of the world’s favorite retailers and used
by millions of active global customers.2
Afterpay is currently available in Australia, Canada, New
Zealand, the United States and the United Kingdom, France, Italy
and Spain, where it is known as Clearpay. Afterpay is on a mission
to power an economy in which everyone wins. Afterpay is a wholly
owned subsidiary of Block, Inc. (NYSE: SQ).
_____________________________________ 1Late fees may apply.
Eligibility criteria apply. See afterpay.com for full terms.
2Figures released in Block Q1 2022 results
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220823005137/en/
Andres (Dru) Ortega Afterpay PR andreso@squareup.com
Stephanie Kraeutler Bollare
stephanie.kraeutler@bollare.com
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