Afterpay Elevates the Next Generation of Designers at NYFW: The Shows This February
31 Gennaio 2023 - 8:52PM
Business Wire
Designers BruceGlen, Private Policy, Colin
LoCascio, Sukeina and more invite consumers to experience the
future through fashion at this season’s most exclusive events
The leader in “Buy Now Pay Later” (BNPL) payments, Afterpay
(NYSE: SQ), unveils all-access experiences for its consumers as the
title sponsor of New York Fashion Week: The Shows. As in previous
seasons, Afterpay continues to break down barriers by opening
access to the front row of what’s next in fashion, while supporting
the next generation of creators and celebrating the industry’s
power to create positive change.
This spring, Afterpay will spotlight and elevate the next
generation of innovators at RunwayX by Afterpay, a new space
at Spring Studios and the central hub for NYFW: The Shows, built
exclusively to showcase emerging designers who represent the future
of fashion. Over the course of four days, beginning February 11th,
Afterpay will give consumers a front row seat to eight designer
shows including Aknvas, BruceGlen, Colin LoCascio, KGL, Melke,
Private Policy, Sukeina and Tia Adeola. These designers are
flipping the script on traditional fashion - innovating everything
from sustainable fabrics and inclusive designs, to new platforms
for participation - and changing the industry and the planet for
the better. Exclusive experiences from select designers include
several innovative expressions celebrating Fashion Week.
- Calling all New Yorkers! Designer Colin LoCascio
will host an open casting for his first fashion show this season.
Individuals can take part in a once in a lifetime opportunity to
walk the runway, with all entrants welcomed! Interested
participants can find more information and how to enter on Colin
LoCascio’s Instagram page.
- This OR That: Consumers will be invited to crowdsource a
BruceGlen garment by voting for their favorite item on
Instagram - with the winning look unveiled during their runway
show.
Consumers will have an opportunity to win tickets1 to these
shows as well as access The Afterpay Xperience, an immersive
takeover of Spring Studio’s ground floor celebrating the future of
fashion. The Afterpay Xperience will feature show viewing parties,
runway-inspired photo moments, a customization station for
deadstock garments, a fashion cafe hosted by Bluestone Lane, DJs
and more. All activities encourage customers to step into - and own
- their personal style.
Additionally for the first time ever, Afterpay will host NYFW
Afterclass with Colin LoCascio, a live, interactive workshop
featuring designer, Colin LoCascio and entertainment journalist and
fashion insider, Zanna Roberts Rassi. In this session, LoCascio and
Rassi will work with NYC fashion students, including the High
School of Fashion Industries, to reimagine the fashion industry by
creating a sustainable look using deadstock fabric from LoCascio’s
upcoming Spring/Summer 2023 line. These next generation designers
will recreate LoCascio’s signature floral appliques live at Spring
Studios - showcasing the beauty, innovation and opportunities in
sustainable fashion.
NYFW: The Talks - The Future of Fashion
On February 13th, Afterpay and IMG will present the Future of
Fashion presented by Afterpay. An expert panel will discuss fashion
technology and innovation featuring Natalie McGrath, VP of
Marketing at Afterpay; Lior Cole, American Fashion Model and Web3
Entrepreneur; Leila Mashouf, Co-Founder and CTO of Rubi Labs; and
Matt Choon, CEO and Founder of Bowery Showroom; with moderator
Nikki Ogunnaike, Senior Digital Director of Harper’s Bazaar. This
session will be hosted at Spring Studios on February 13th at 4pm ET
for invited guests.
More information on how to attend events at RunwayX by
Afterpay and The Afterpay Xperience can be found at
https://nyfw.com/afterpay/.
About Afterpay
Afterpay is transforming the way we pay by allowing anyone to
buy products immediately and pay over time - enabling simple,
transparent and responsible spending. We are on a mission to power
an economy in which everyone wins.
Afterpay is offered by thousands of the world’s favorite
retailers and used by millions of active global customers. Afterpay
is currently available in Australia, Canada, New Zealand, the
United States and the United Kingdom, France, Italy and Spain,
where it is known as Clearpay. Afterpay is a wholly owned
subsidiary of Block, Inc. (NYSE: SQ).
1 Details on opportunity to win tickets will be provided to
consumers who attend the Afterpay lobby experience
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version on businesswire.com: https://www.businesswire.com/news/home/20230131006030/en/
Christine Kapp Afterpay PR ckapp@squareup.com
Stephanie Kraeutler Bollare
stephanie.kraeutler@bollare.com
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