NEW YORK, Nov. 16, 2023 /PRNewswire/ -- Rokt, the
leading ecommerce technology company using machine learning and AI
to make transactions more relevant to each shopper, today announced
its partnership with Afterpay, one of the global leaders in "Buy
Now, Pay Later" payment. The partnership enables Afterpay to offer
its ecommerce shoppers highly relevant offers at checkout, which
creates a more relevant and engaging shopping experience while
driving new revenue and deepening customer lifetime value.
Rokt announced its partnership with
Afterpay.
"Afterpay is committed to delivering the most meaningful and
relevant shopping experience for its customers, and we are thrilled
to build on this mission by leveraging Rokt's ecommerce
technology," said Saket Mehta,
Global Head of Advertising Partnerships and Strategy at Afterpay.
"This partnership allows us to further enhance our in-app offering
and give shoppers more choice at checkout."
Leveraging Rokt’s ecommerce solution, Afterpay and its thousands
of retail partners, are empowered to deliver targeted, relevant and
seamless advertising experiences to customers during the checkout
flow.
"We are thrilled that Afterpay has chosen Rokt to provide their
customers the most relevant shopping experiences possible," said
Elizabeth Buchanan, Chief Commercial
Officer of Rokt. Both Afterpay and Rokt were originally
founded in Australia, and so it is
especially exciting to now be partners on the global stage."
About Rokt
Rokt is the global leader in ecommerce
technology, enabling companies to drive incremental value from
every transaction by offering highly relevant messages at the
moment customers are most likely to convert. Rokt's machine
learning technology has powered billions of global transactions
annually for the world's leading companies, including Live Nation,
AMC Theatres, PayPal, Uber, Hulu, Staples, GoPuff, Lands' End, and
HelloFresh. Founded in Australia,
with US headquarters in New York
City, the company operates in 15 countries across
North America, Europe and the Asia-Pacific region. Rokt for a third year in
a row joined the fastest-growing private companies in the US on the
Inc. 5000 list in 2023.
To learn more, visit Rokt.com.
About Afterpay
Afterpay is transforming the way we pay
by allowing anyone to buy products immediately and pay over time -
enabling simple, transparent and responsible spending. We are on a
mission to power an economy in which everyone wins.
Afterpay is offered by thousands of the world's favorite
retailers and used by millions of active global customers. Afterpay
is currently available in Australia, Canada, New
Zealand, the United States
and the United Kingdom, where it
is known as Clearpay. Afterpay is a wholly owned subsidiary of
Block, Inc. (NYSE: SQ).
For further information, please contact: Tarana Mehta - VP Marketing
tarana.mehta@rokt.com
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SOURCE ROKT Pte. Ltd.