Sizzler Announces Plans for 25 New Restaurants
12 Settembre 2005 - 7:00PM
PR Newswire (US)
New and Existing Franchisees Rebuilding Great American Brand
SHERMAN OAKS, Calif., Sept. 12 /PRNewswire/ -- Having shed its
all-you- can-eat buffet image, Sizzler, the 313-unit, midscale
casual dining chain, is back in a growth mode, with commitments
from current and a new franchisee for 25 new restaurants worldwide.
Long-time Sizzler franchisee, Salt Lake City-based Sizzling
Platter, is planning to build its 22nd Sizzler restaurant in Boise,
Idaho. It is Sizzling Platter's first new Sizzler in 12 years.
Sizzling Platter was the chain's original franchisee, opening its
first restaurant in 1963. The Boise location is the first of at
least five new units Sizzling Platter plans to open over the next
few years. BMW Management, Inc., Sizzler's largest franchisee with
25 restaurants, recently signed a development agreement for four
new restaurants in Northern and Southern California. BMW's current
restaurants are located throughout Southern California. In Las
Vegas, Witman's Food, LLC has one restaurant under construction and
has a commitment for three more, in addition to the two it already
operates in greater Las Vegas. Sizzler's Puerto Rico franchisee,
Multi Systems, Inc., recently broke ground on its 12th restaurant
and has a commitment to open at least one more. Sizzler's
international joint venture is currently developing its fourth
location in the Beijing, China, area, part of a 10-restaurant
agreement. "These commitments from our current franchisees are
extremely important for two reasons," said Ken Cole, president and
CEO. "They are helping to fuel our growth, but they also are
sending a clear message that they believe in the brand and have
confidence in it." In addition to existing franchisees, a new
franchisee recently signed an agreement. Mitchell Family
Properties, LLC, a Denny's franchisee, will soon begin construction
on the first of three restaurants planned for Northwest Arkansas.
"Expanding east of the Rockies is a key part of our U.S.
development strategy," said Todd Peterson, vice president of
development. "We are thrilled to have attracted a very high
quality, experienced operator to take our brand into new markets
that we believe are ideally suited to the Sizzler concept."
Mitchell Family Properties has been recognized as a Denny's
franchisee of the year. Over the last three years, Sizzler
eliminated the all-you-can-eat buffet and returned to its original
service style. Guests order and pay for their meals when they
arrive, with servers delivering their food and tending to other
needs. The chain also overhauled its menu and marketing, designed a
new prototype and implemented a system-wide remodeling program.
Based in Sherman Oaks, Calif., Sizzler operates 227 franchised and
86 company-owned restaurants worldwide. Sizzler is a division of
Worldwide Restaurant Concepts, Inc. (NYSE:SZ), a leading casual
dining company with operations throughout the world. For more
information, please visit http://www.sizzler.com/ and
http://www.wrconcepts.com/. DATASOURCE: Sizzler CONTACT: Brad
Ritter of Brad Ritter Communications, LLC, +1-866-284-2170, or Web
site: http://www.sizzler.com/ http://www.wrconcepts.com/
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