1-800-Flowers.com® and Harry & David® Launch Regionally Inspired SOUTHERN LIVING Collection
05 Dicembre 2017 - 3:14PM
Business Wire
Exclusive Floral and Gourmet Food Offerings
Celebrate the Welcoming Lifestyle of the South
1-800-Flowers.com and Harry & David, together with Time
Inc.’s (NYSE:TIME) SOUTHERN LIVING, today announced a collaboration
to offer an exclusive collection of floral and gourmet food gifts.
The assortment, which is available now, includes elegant
arrangements, indoor plants, home décor and specialty food gift
sets that celebrate the warmth of the Southern lifestyle.
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the full release here:
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Click to Tweet: Send some Southern hospitality from
@1800Flowers, @HarryandDavid & @Southern_Living!
https://www.1800flowers.com/southern-living
The 1-800-Flowers.com and Harry & David teams worked closely
with the magazine to create and design these regionally inspired
gift products. At launch, the SOUTHERN LIVING collection features
14 offerings at 1-800-Flowers.com and five Harry & David
products. The collection will change over time to include
assortments for Valentine’s Day, Mother’s Day, and other seasonal
occasions.
“SOUTHERN LIVING is an authentic brand, trusted by its readers
to provide and promote quality products inspired by the region,”
said Alfred Palomares, Vice President, Merchandising,
1-800-Flowers.com, “As we continue to focus on innovation and
providing a wide variety of differentiated products for shoppers,
we are delighted to introduce this new offering from SOUTHERN
LIVING. The collection truly evokes all the welcoming charm of the
South - we think customers will love it!”
“Nobody knows flowers and hospitality like SOUTHERN LIVING,”
said Kristen Payne, Vice President, Licensing, Time Inc. “Elegant
floral arrangements and the art of saying ‘thank you,’ ‘I love you’
or ‘happy holidays’ are at the very heart of our brand. We always
look for ways to bring the pages of the magazine to life through
our products. The teams at 1-800-Flowers.com and Harry & David
delivered on our every expectation – all puns intended.”
The inaugural holiday, winter and everyday collection
includes:
- 1-800-Flowers.com – Available online
and through its network of florists nationwide
- Florist-Designed Floral
Arrangements
- Natural Elegance™ by SOUTHERN LIVING™ -
$59.99, $69.99, $79.99 -(Holiday)
- White Lily Topiary by SOUTHERN LIVING™
- $69.99 - (Holiday)
- Winter’s Charm™ by SOUTHERN LIVING™ -
$59.99, $69.99, $79.99 - (Winter)
- Graceful Style™ by SOUTHERN LIVING™ -
$79.99 - (Everyday)
- Natural Beauty™ by SOUTHERN LIVING™ -
$49.99, $59.99 and $69.99 - (Everyday)
- Direct Floral Arrangements:
- Winter Frost Bouquet™ by SOUTHERN
LIVING™ $44.99 - (Holiday)
- Happy Holiday Bouquet by SOUTHERN
LIVING™ $44.99 - (Holiday)
- Plants:
- SOUTHERN LIVING™ Welcome Winter
Evergreen Basket $79.99 - (Holiday)
- SOUTHERN LIVING™ Evergreen Sled $69.99
- (Holiday)
- SOUTHERN LIVING™ Magnolia Tree $59.99 -
$114.99 with Plaque $79.99 - $134.99 - (Everyday)
- SOUTHERN LIVING™ Azalea Topiary $39.99
- $59.99 - (Everyday)
- SOUTHERN LIVING™ Colorado Spruce $79.99
- (Everyday)
- Gifts:
- SOUTHERN LIVING™ Preserved Magnolia
Holiday Wreath $99.99 - (Holiday)
- SOUTHERN LIVING™ Initial Door Hanger
Red $49.99 - (Holiday)
- Harry & David Gourmet Food Gifts
– Available online
- SOUTHERN LIVING Sweets Sleigh Gift -
$89.99 - (Holiday)
- SOUTHERN LIVING Brunch Gift - $99.99 -
(Everyday)
- SOUTHERN LIVING Macaroni and Cheese
Gift - $59.99 - (Everyday)
- SOUTHERN LIVING Pineapple Gift Box -
$54.99 - (Everyday)
- SOUTHERN LIVING Soup, Cornbread and
Biscuits Gift - $79.99 - (Everyday)
- SOUTHERN LIVING Apple Gift Tray -
$79.99 (Everyday)
- SOUTHERN LIVING Peach Gift Tray -
$69.99 (Everyday)
About
1-800-Flowers.com®
For more than 40 years, 1-800-Flowers.com has offered truly
original floral arrangements, plants and unique gifts to celebrate
birthdays, anniversaries, everyday occasions and deliver smiles of
comfort during times of grief. Backed by a caring team obsessed
with service, 1-800-Flowers.com provides customers convenient ways
to express themselves and connect with the most important people in
their lives. 1-800-Flowers.com is part of
the 1-800-FLOWERS.COM, Inc. family of brands. Shares in
1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select
Market, ticker symbol: FLWS.
About Harry &
David®
Since 1934, Harry & David has been America’s
premier choice in gourmet food gifting. Headquartered in Southern
Oregon, Harry & David owns and operates 20 different orchards,
spread over 100 square miles, featuring fresh yearly crops of
handpicked delicious fruit, including peaches, Bosc pears and the
iconic Royal Riviera® pears. Harry & David offers a wide
variety of options for everyday gifting and entertaining,
including Moose Munch® Premium
Popcorn, Wolferman’s®, Cushman’s® and Stock Yards® branded
products, which are offered on its dedicated website
at harryanddavid.com. The brand also currently operates 46
year-round retail locations across the United States. Harry &
David is part of the 1-800-FLOWERS.COM, Inc. family of
brands. Shares in 1-800-FLOWERS.COM, Inc. are traded on the
NASDAQ Global Select Market, ticker symbol: FLWS.
About TIME INC.
Time Inc. (NYSE:TIME) is a leading multi-platform consumer media
company that engages over 230 million consumers globally every
month. The company's influential brands include PEOPLE, TIME,
FORTUNE, SPORTS ILLUSTRATED, INSTYLE, REAL SIMPLE, SOUTHERN LIVING
and TRAVEL + LEISURE, as well as approximately 60 diverse
international brands. Time Inc. offers marketers a differentiated
proposition in the marketplace by combining its powerful brands,
trusted content, audience scale, direct relationships with
consumers and unique first-party data. The company is home to
growing media platforms and extensions, including digital video,
OTT, television, licensing, international markets, paid
products and services and celebrated live events, such as the
TIME 100, FORTUNE Most Powerful Women, PEOPLE’s Sexiest Man Alive,
SPORTS ILLUSTRATED’s Sportsperson of the Year, the ESSENCE Festival
and the FOOD & WINE Classic in Aspen.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20171205005910/en/
1-800-FLOWERS.COM, Inc.Liz Castoro,
516-237-4867lcastoro@1800flowers.comorTime Inc.Kerri ChykaVP, Brand
Communications212-522-3651kerri_chyka@timeinc.com
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