CANTON, Ohio, Oct. 27 /PRNewswire/ -- In anticipation of
Automotive Aftermarket Week and Automotive Aftermarket Product Expo
(AAPEX) held in Las Vegas, Nevada
the week of November 1st, The Timken
Company (NYSE: TKR) announced a series of initiatives in the
continued support of its channel partners and broader automotive
aftermarket growth plans.
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Headlining the list of marketing programs the company is
launching is an in-depth new category-management service. This
offering utilizes vehicle registration data and multiple custom
original-equipment manufacturing tools to help customers better
understand future demand based on light-vehicle year, make and
model.
An example of the market knowledge provided by the
category-management data will be Timken's release of 33 new part
numbers to further extend its aftermarket product line. These new
parts are being introduced due to the anticipated demand and
opportunity as calculated by the new service.
"We are looking forward to launching category management at
AAPEX. We really believe that our customers and ultimately, their
customers will benefit from the data we are able to provide," said
Tom Tecklenburg, director of
Timken's automotive aftermarket business. "Combined with our
Connect promotion, we are empowering our key stakeholders and
helping them shape both their business and ours."
The company's "Connect with Timken" initiative is a promotion
designed to engage various aftermarket audiences Timken supports.
It will provide these stakeholders with opportunities to address
important industry issues and express their views and concerns.
Timken will use the comments and feedback collected to focus its
aftermarket business further around what matters most to its
customers.
About The Timken Company
The Timken Company (NYSE: TKR, http://www.timken.com) keeps the
world turning with innovative friction management and power
transmission products and services, enabling its customers'
machinery to perform more efficiently and reliably. With sales of
$3.1 billion in 2009, operations in
27 countries/territories and approximately 17,000 employees, Timken
is Where You Turn® for better performance.
Media Contact: Lorrie Paul Crum,
Manager – Global Media and Strategic Communications,
+1-330-471-3514, Mobile: +1-330-224-5021,
lorrie.crum@timken.com
Investor Contact: Steve Tschiegg,
Director – Capital Markets and Investor Relations, +1-330-471-7446,
steve.tschiegg@timken.com
For Additional Information:
www.timken.com/media
www.timken.com/investors
SOURCE The Timken Company
Copyright . 27 PR Newswire