CANTON, Ohio, Nov. 2, 2010 /PRNewswire/ -- With improving
conditions in the automotive aftermarket, The Timken Company (NYSE:
TKR) is rolling out a pair of initiatives intended to foster growth
through an intense focus on customers' needs. The initiatives
include a customer-dialogue program called "Timken Connect," and
new category-management services being offered to authorized Timken
distributors as part of a robust marketing and product
offering.
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"By launching Timken Connect, we're providing an avenue that
makes it easy for our customers to have an ongoing dialogue with us
about their business priorities. The launch includes a promotion
designed to reinforce the strong connection we've traditionally
enjoyed with customers and channel partners, so we can stay focused
on the opportunities that support their growth," said Barry Harris, manager of global products and
marketing for Timken's automotive aftermarket business.
Timken's new category-management service starts with a powerful
marketing system using Department of Transportation
vehicle-registration records. By matching that information with
proprietary market and demand data for replacement parts based on
year, make and model information of vehicles registered, Timken is
able to help customers capitalize on sales opportunities.
"Category management is a win-win situation. It provides
valuable information to our customers and helps us to serve them
effectively based on sound forecasting and inventory data," says
Tom Tecklenburg, director of
Timken's automotive aftermarket business. "This will help all of us
serving the channel ensure we are ready and able to deliver the
right products at the right time, in the right place. That is a
tremendous differentiator in the marketplace."
Timken's category-management offering currently consists of two
main components: the Product Lifecycle; and the Custom Market
Demand Analysis. These tools provide granular information at a
localized level for pertinent light-vehicle purchases in the
customer's target market via a searchable online database.
The launch of category management and the "Timken Connect"
promotion this fall are two key initiatives the company established
to reinforce its leadership position in the automotive aftermarket
this year. Both are focused on strengthening the connection between
Timken and its distributors for mutual growth.
About The Timken Company
The Timken Company (NYSE: TKR, http://www.timken.com) keeps the
world turning with innovative friction management and power
transmission products and services, enabling its customers'
machinery to perform more efficiently and reliably. With sales of
$3.1 billion in 2009, operations in
27 countries/territories and approximately 17,000 employees, Timken
is Where You Turn® for better performance.
Media Contact: Lorrie Paul
Crum, Manager – Global Media and Strategic
Communications, Telephone:(330) 471-3514, Mobile: (330) 224-5021,
lorrie.crum@timken.com
Investor Contact: Steve
Tschiegg, Director – Capital Markets and Investor
Relations, Telephone: (330) 471-7446, steve.tschiegg@timken.com
For Additional Information:
www.timken.com/media
www.timken.com/investors
SOURCE The Timken Company