Industry veteran to lead Wyndham's newly
unified, technology-driven commercial organization
PARSIPPANY, N.J., April 9,
2024 /PRNewswire/ -- Wyndham Hotels & Resorts
(NYSE: WH) appointed Scott
Strickland Chief Commercial Officer reporting to the
Company's President and Chief Executive Officer, Geoff Ballotti. In this newly created leadership
role, Strickland and his team will continue delivering the best
value and experiences to Wyndham's owners and guests across its 25
brands through a united commercial organization.
"Over 7 years ago we recruited Scott from the private equity
world where he led the information systems, eCommerce and business
transformation teams at many great companies including D+M
Holdings, Nissan, and Black & Decker. Under Scott's thoughtful
and strategic guidance – including managing and deploying our
$275M investment in best-in-class
technology, digital, and franchisee opt-in services over the past
five years – Wyndham has taken a leadership position and delivered
multiple industry innovations for its owners," said Ballotti. "In
this new role, Scott and his expanded team will continue to build
our brands, drive direct revenue, and advance our value proposition
through a newly combined, tech-forward commercial
organization."
As Chief Commercial Officer, Strickland continues his
responsibilities for enhancing and implementing Wyndham's
technology and distribution strategy and will add oversight of
global sales; revenue generation; marketing; communications and the
award-winning loyalty program, Wyndham Rewards.
"Combining this group of cross-functional leaders enables us to
continue delivering owner-first tools, technology and marketing
innovations," said Strickland. "These tools allow our
franchisees to run their hotels more efficiently and profitably
today and into the future. Integrating best-in-class technology,
marketing, and sales teams into a single organization enhances the
Wyndham Advantage."
With the creation of this new organization, Lisa Checchio,
EVP and Chief Marketing Officer, will depart Wyndham Hotels &
Resorts. During her tenure Lisa launched the Company's "by Wyndham"
endorsement strategy, played a large role in the introduction of
new hotel brands, and grew Wyndham Rewards – the award-winning
loyalty program, which doubled in size in five years and has
surpassed 100 million members. Lisa also led the creation of the
industry's first-ever program dedicated to women's advancement in
hotel ownership, Women Own the Room, which recently celebrated 15
open hotels, more than 50 signings, and a community of more than
550 members.
"Lisa's leadership and expertise spanning marketing, consumer
engagement, digital commerce, global sales, and more has helped us
better fulfill Wyndham's mission to make hotel travel possible
for all," said Ballotti. "We are grateful for her significant
contributions to Wyndham and the broader hotel industry and will
miss her many talents."
Images associated with the above release can
be downloaded here.
About Wyndham Hotels & Resorts
Wyndham Hotels
& Resorts (NYSE: WH) is the world's largest hotel franchising
company by the number of properties, with approximately 9,200
hotels across over 95 countries on six continents. Through its
network of approximately 872,000 rooms appealing to the everyday
traveler, Wyndham commands a leading presence in the economy and
midscale segments of the lodging industry. The Company operates a
portfolio of 25 hotel brands, including Super 8®, Days Inn®,
Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®,
Hawthorn®, Trademark Collection® and Wyndham®. The Company's
award-winning Wyndham Rewards loyalty program offers over 106
million enrolled members the opportunity to redeem points at
thousands of hotels, vacation club resorts and vacation rentals
globally. For more information, visit
www.wyndhamhotels.com.
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SOURCE Wyndham Hotels & Resorts