New Series Sponsors Include Samsung, Tonybet,
Sunwing, INFINITI Canada, SoCIAL LITE, and ENDY with First-Time
Custom Series Integrations and Digital Campaigns
WINNERS, Wendy's®, Skip, and Philips Sonicare Oral
Care Return to the Big Brother Canada House for All-New
Custom Challenges and In-Show Branded Moments
The 11th Sponsor to be Announced as an
In-Show Surprise
Season 12 Houseguests are Competing for Big
Brother Canada's Highest Grand Prize Ever Including Over
$200,000 in Cash and Prizes
Big Brother Canada Premieres March 5 at 7 p.m.
ET/PT Exclusively on Global and Available to Stream Live and
On Demand with STACK TV and the Global TV App
For additional photography, visit the Corus
Media Centre here.
Follow us on Twitter at @GlobalTV_PR
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TORONTO, Feb. 27,
2024 /CNW/ - Today, Global announced
11 leading sponsors, including six new and five
returning, joining Season 12 of Big Brother
Canada. Setting a new record for the highest number of
client partnerships in the series to date, BBCAN ushers back
premium sponsors including
WINNERS, Wendy's®, Skip and
Philips Sonicare Oral Care, and welcomes first-time sponsors
Samsung, Tonybet, Sunwing, INFINITI
Canada, SoCIAL LITE, and ENDY, with one
additional surprise sponsor to be announced in-show later in the
season. Hitting a variety of industry verticals including fashion,
food, consumer goods, and entertainment, #BBCAN12 sponsors will
introduce an innovative and unique dynamic to the in-show custom
rooms, challenges, and prizing, while seamlessly integrating their
brands into the season.
"Big Brother Canada continues to make and break
records by securing an outstanding 11 sponsors for its
12th season and the highest valued grand prize the
series has ever had," said Barb
McKergow, Senior Vice President, Advertising Revenue, Corus
Entertainment. "After more than a decade of new seasons, these
landmark achievements demonstrate the power of the series and
underscores the confidence our clients have in Big Brother
Canada, offering them the creative and innovative flexibility
to integrate their brands like no other series in Canada."
Big Brother Canada's series sponsorships are sold,
created, and customized through Corus Tempo, Corus' full-service
marketing and creative team. Utilizing a vast range of
multiplatform Corus assets to design and execute custom integrated
marketing programs for clients, Corus Tempo leads each campaign
with insights and strategic brand solutions that range from
short-and long-form branded content to sponsorships, talent
endorsements, and integrations.
#BBCAN12 SPONSORS
WINNERS (RETURNING)
Back for a third consecutive year
is WINNERS, dressing the houseguests in the best brand name
fashion, footwear and accessories all season long! As part of the
grand prize, the #BBCAN12 winner will receive $10,000 for a brand-new wardrobe, courtesy of
WINNERS. With their amazing prices on high quality fashion, it will
be the sartorial win of the season! This season will also feature a
collection of in-show integrations including a new ensemble for
each HOH winner to rock for the week and beyond, and selections of
stylish looks all throughout the season.
Samsung (NEW)
First-time sponsor Samsung debuts
the all-new Samsung Galaxy S24 Ultra on #BBCAN12, featuring Galaxy
AI functions including Circle to Search with Google, Live Translate
and a suite of AI-powered camera tools. Samsung will provide
houseguests and fans with an exciting look at everything the Galaxy
S24 Series has to offer throughout the season from inside the
house, and multiple in-show custom tasks. Plus, the winner will
take home a $10,000 Samsung Galaxy
prize pack.
Tonybet (NEW)
New iGaming partner Tonybet is
bringing back the official BBCAN Fantasy Pool and will feature an
in-show challenge. Plus, Tonybet will contribute $10,000 to the grand prize.
Wendy's®
(RETURNING)
Returning for a seventh consecutive year,
established #BBCAN brand partner
Wendy's® is back with the
crowd-pleaser "Drive Thru" pantry for HOH winners to order their
Wendy's® Breakfast menu items and talk through
their game strategy. Plus, new this season,
Wendy's® is giving viewers a chance to win a VIP
trip to attend this season's finale.
Skip (RETURNING)
Did somebody say Skip? Yup, we
did. #BBCAN welcomes back Skip for 2024! Throughout the season,
Big Brother Canada houseguests will be able to order whatever
they like from across the Skip network. Whether it's their
favourite meals and snacks or go-to groceries and retail items,
Skip will be delivering direct to the exclusive Skip room in the
#BBCAN house! Plus, the last houseguest standing will win a year's
worth of Skip.
Philips Sonicare Oral Care (RETURNING)
Returning for
its third consecutive year is Philips Sonicare Oral Care. In
a custom challenge, houseguests will compete to win a $5,000 cash prize! Also, the #BBCAN house will be
stocked with Philips Sonicare Rechargeable Toothbrushes, Philips
One by Sonicare Battery Toothbrushes and Philips Sonicare Power
Flossers, displayed in the main bathroom and HOH bathroom. New
this year, the #BBCAN12 winner will take home a cash prize of
$10,000 from Phillips Sonicare Oral
Care.
Sunwing (NEW)
Sunwing Vacations, Canada's
preferred all inclusive vacation provider and one of Big
Brother Canada's newest sponsors, has partnered with the Cuba
Tourist Board to bring some tropical vibes to the #BBCAN12
house! This season, the houseguests will have every opportunity to
relax and unwind in the new Sunwing-inspired room, and compete
in a customized Sunwing POV challenge that is sure to bring
the heat. As part of the grand prize offering, one lucky houseguest
will also win an unforgettable all inclusive beach vacation with
Sunwing Vacations to Cuba.
INFINITI CANADA
(NEW)
Joining this season, INFINITI Canada is
the official luxury automotive partner for #BBCAN. The
INFINITI custom room will feature a brand-new 2024 INFINITI
QX60 SUV parked inside the house for the houseguests to explore.
Additionally, a luxurious 2024 INFINITI QX60 SUV awaits as a
component of the coveted grand prize.
SoCIAL LITE (NEW)
Cheers to Canada's Original Vodka
Soda SoCIAL LITE joining #BBCAN12. Houseguests will
stay refreshed this season with low sugar, low calorie alcoholic
beverages from newest partner SoCIAL LITE. Watch for an exciting,
custom in-show SoCIAL LITE challenge happening this season!
ENDY (NEW)
In a
first-time sponsorship, ENDY is partnering with Big
Brother Canada for an in-show integration, as the official
mattress provider of #BBCAN12. ENDY will be delighting the
houseguests with new mattresses for the entire house, and sleep eye
masks for a few incremental moments of rest throughout the season.
They'll need it for when the houseguests spring into action
for their custom challenge.
11th SPONSOR
Expect the unexpected! A
surprise sponsor joins #BBCAN with an in-show
integration. More details about this partnership will be announced
in-show at a later date.
Big Brother Canada premieres its 12th
season Tuesday, March 5,
2024 at 7 p.m.
ET/PT exclusively on Global and STACKTV.
Then, Big Brother Canada airs Wednesday,
March 6 at 10 p.m. ET/PT (EVICTION) (moves to
9:30 p.m.ET/PT the following
week) and Sunday, March
10 at 9 p.m. ET/PT
(HOH).
This season, #BBCAN12 will air three nights a week featuring new
episodes every Sundays at 9 p.m.
ET/PT (Head of Household), Tuesdays at
7 p.m. ET/PT (Power of Veto)
and Wednesdays at 9:30 p.m.
ET/PT (Eviction). Season 12 houseguests are competing
for over $200,000 in cash and prizes
including $100,000 cash, $10,000 from Tonybet, $10,000 provided by Philips Sonicare Oral Care, a
Year's Worth of Skip, a Brand-New Wardrobe Courtesy of WINNERS, a
$10,000 Samsung Galaxy Prize Pack, an
Unforgettable Cuban Beach Vacation with Sunwing, and a Brand-New
2024 INFINITI QX60 SUV.
For the full 360° experience, fans can visit
BigBrotherCanada.ca to access the Digital Dailies, houseguest
interviews, live show votes, and more, beginning in early March.
Stream Season 12 live and on demand with STACKTV and access past
seasons on GlobalTV.com and the Global TV App.
Plus, the anticipation builds as fans eagerly await Global's
announcement this week revealing the new crop of #BBCAN12
houseguests.
Commissioned by Corus Entertainment, Season 12 of Big
Brother Canada is produced by Insight Productions (a
Boat Rocker company) in association with Corus Entertainment
and content powerhouse Banijay, with the deal struck by
distribution arm Banijay Rights. Executive Producers are
John Brunton, Erin Brock, Eric
Abboud, and Arisa Cox.
Corus Entertainment's Original Programming team, driving its
slate of unscripted series, is helmed by industry executive
Rachel Nelson as Vice President of
Original Programming and Corus Studios, and supported by longtime
TV veterans Lynne Carter and
Debbie Brown (Executives in Charge
of Production).
Global is a Corus Entertainment Network and is available through
all major TV distributors, including: Bell, Cogeco, Eastlink,
Rogers, SaskTel, Shaw, Shaw Direct, Telus, Videotron and STACKTV,
streaming available on Amazon Prime Video Channels, Bell Fibe TV
app, FuboTV, Rogers Ignite TV and Ignite SmartStream. The Global TV
App is available on iOS, Android, Chromecast, Android TV, Apple TV,
LG Smart TVs, Amazon Fire TV, Samsung Smart TVs, Roku streaming
players, Roku TV™ models, and at watch.globaltv.com
SOCIAL MEDIA LINKS:
#BBCAN12
X:
@BigBrotherCA
@GlobalTV
@GlobalTV_PR
@CorusPR
Facebook:
http://www.facebok.com/BigBrotherCA
https://www.facebook.com/GlobalTV
Instagram:
@bigbrotherca
@globaltv
Threads:
@globaltv
TikTok:
@bigbrotherca
@globaltv
LinkedIn:
https://www.linkedin.com/company/corus-entertainment
About Corus Entertainment Inc.
Corus Corus Entertainment Inc. (TSX: CJR.B) is a leading media
and content company that develops and delivers high quality brands
and content across platforms for audiences around the world.
Engaging audiences since 1999, the company's portfolio of
multimedia offerings encompass 33 specialty
television services, 39 radio stations, 15 conventional television
stations, digital and streaming platforms, and technology and
media services. Corus is
an internationally-renowned content creator and
distributor through Nelvana, a world
class animation studio expert in all formats and Corus
Studios, a globally recognized producer of hit scripted and
unscripted content. The company also owns full-service social
digital agency so.da, lifestyle entertainment company Kin
Canada, and children's book publishing house, Kids Can
Press. Corus' roster of premium brands includes Global
Television, W Network, HGTV Canada, Food Network Canada, Magnolia
Network Canada, The HISTORY® Channel, Showcase, Adult Swim,
National Geographic, Disney Channel Canada, YTV, Global
News, Globalnews.ca, Q107, Country 105, and CFOX, along with
streaming platforms STACKTV, TELETOON+, the Global TV App and
Curiouscast. Corus is the domestic advertising representative and
an original content partner for Pluto TV, a Paramount Company,
which is the leading free ad-supported streaming television (FAST)
service. For more information visit www.corusent.com.
About Insight Productions (A Boat Rocker
Company)
Insight Productions, known for its award-winning
ratings juggernauts, is Canada's most established content
producer and an industry leader in the development, financing, and
production of hit programming. Insight Senior Vice President
Erin Brock serves as Showrunner
and EP on Big Brother Canada – alongside EPs
Eric Abboud and Insight's Chair and CEO John Brunton. The company has created top-rated
programs including 12 seasons of ratings hits Big
Brother Canada and 11 of Top Chef
Canada; Stronger Together/Tous Ensemble (the
largest multi-platform broadcast and highest viewed non-sporting
broadcast in Canadian television history); Canada's New
Year's Eve: Countdown; The Amazing Race Canada (the most
watched Canadian show on record); and The Tragically
Hip: A National Celebration, a live concert special on CBC
watched by one in three Canadians. Insight has collaborated with
The Black Academy on The Legacy Awards and with
the National Centre for Truth and Reconciliation on Every
Child Matters: Reconciliation Through
Education and National Day of Truth and
Reconciliation. Insight Productions was founded in 1979 and has
since created thousands of hours of ground-breaking content. For
more information on Insight Productions, please
visit www.insighttv.com or on Twitter @insightprod or
Facebook www.facebook.com/InsightProductions.
SOURCE Corus Entertainment Inc.
