Bear-less bottles raise awareness for
declining polar bear population from melting sea
ice
TORONTO, Feb. 21, 2017 /CNW/ - Polar Ice®
Vodka has launched limited edition bottles across Canada this month with one big change – the
iconic polar bear is missing from the label. As we count down to
International Polar Bear Day on February 27th, this special bottle
asks the question "Where's the Bear?", and aims to increase
awareness about declining polar bear populations in arctic
Canada. Polar Ice® has
partnered with Polar Bears International on this initiative,
an organization focused on the conservation of polar bears and the
sea ice they depend on.
"As a truly Canadian brand whose hero is the polar bear, it felt
natural for us to partner with Polar Bears International and
raise awareness about the dangers affecting the habitats of these
majestic animals," says Kim
Creighton, Brand Manager of White Spirits. "Our goal is to
encourage consumers to learn more about the pressing threats of
climate change, and join us in getting involved – ensuring the
species will be around for generations to come."
The Limited Edition "Bearless" Bottles for Polar Ice®
Vodka and Polar Ice® 90° North™ Vodka are
currently available across Canada,
excluding Quebec and Saskatchewan. Consumers will find
informational neck-tags on the bottles about the cause, and a
variety of ways they can take action to help.
"We're grateful to Polar Ice for joining us in raising awareness
about the threats polar bears face," says Krista Wright, Executive Director of Polar Bears
International. "The 'Bearless Bottle' is a fun, memorable campaign
that asks: Can you imagine a world without polar bears? Will you
do what you can to help? These questions are especially
meaningful in Canada, which is
home to about two-thirds of the world's polar bears."
Polar Bear Facts
- Polar Bears International is the only conservation organization
whose sole passion and focus is on polar bears.
- 60% of the estimated 26,000 polar bears live in Canada.
- The primary conservation concern for polar bears is sea ice
loss from climate change, leading to reduced access to their seal
prey.
For further information on Polar Bears International, visit
polarbearsinternational.org
About Polar Ice Vodka
Polar Ice Vodka is one of the leading Canadian Vodkas and the
fourth largest vodka overall in Canada. It is owned by Corby Spirit and Wine
and produced at the Hiram Walker facility in Windsor, Ontario, the largest distillery in
North America.
To learn more on how you can #SaveOurSeaIce, visit
polarice.ca or follow on Facebook
(@PolarIceVodka), Twitter (@PolariceVodka), and
Instagram (@PolarIceVodka).
About Corby Spirit and Wine
Corby Spirit and Wine Limited is a leading Canadian marketer and
distributor of spirits and imported wines. Corby's portfolio of
owned-brands includes some of the most renowned brands
in Canada, including J.P. Wiser's®, Lot No.
40®, Pike Creek®, and Gooderham &
Worts® Canadian whiskies as well as Lamb's®
rum, Polar Ice® vodka, McGuinness® liqueurs,
and the recently acquired Ungava® gin. Through its
affiliation with Pernod Ricard S.A., a global leader in the spirits
and wine industry, Corby also represents leading international
brands such as ABSOLUT® vodka, Chivas Regal® and The
Glenlivet® Scotch whiskies, Jameson® Irish
whiskey, Beefeater® gin, Malibu® rum,
Kahlúa® liqueur, Mumm® champagne, and Jacob's
Creek®, Stoneleigh®, Campo Viejo®, and Kenwood®
wines. In 2016, Corby was named one of the 50 Best Workplaces
in Canada by The Great Place to Work®
Institute Canada for the fifth
consecutive year, and was also listed among Greater
Toronto's Top 100 Employers for the third time. Corby is a
publicly traded company based in Toronto, Ontario, and listed on the Toronto Stock
Exchange under the trading symbols CSW.A and CSW.B. For further
information, please visit our website or follow us
on LinkedIn, Twitter (@CorbySW),
and Instagram (@CorbySW).
SOURCE Polar Ice