TORONTO, April 18, 2017 /CNW/ - It has been nearly one
year since wildfires devastated the city of Fort McMurray, Alberta, displacing thousands
of residents and leaving a mark on the community that's still felt
today. Over the next three months, Royal Reserve Canadian whisky,
owned by Corby Spirit and Wine Ltd., will be supporting four
Albertan organizations that have been dedicated to helping
Fort McMurray's recover, and have
truly exemplified what it means to be #AlbertaStrong.
"Over the last year, Canadians have witnessed the strength of
the people in Fort McMurray as
they continue to rebuild their homes, businesses, and community,"
says Stuart Shapiro, Senior
Marketing Manager at Corby Spirit and Wine. "This disaster hit
especially close to home for our own employees in Alberta, and one of them was so inspired by
the #AlbertaStrong movement that he joined forces with Royal
Reserve Canadian whisky on this initiative to take action. Royal
Reserve is Alberta's #1 favourite whisky, and we are so proud to
give back to this community by working with organizations that have
led the way in supporting Fort
McMurray."
Royal Reserve will be supporting #AlbertaStrong by working with
the following organizations that have been instrumental to the
city's recovery efforts:
- Fort McMurray Society for the Prevention of Cruelty to
Animals (SPCA)
When the wildfires hit, the SPCA located and rescued pets that were
left behind during the evacuation. Royal Reserve will work with the
SPCA to provide displaced animals who have suffered abuse and
neglect with lifesaving and extensive medical care.
Follow @FMSPCA on Twitter and @Fort-McMurray-SPCA
on Facebook
- Canadian Mental Health Association (CMHA) Wood Buffalo
Region
Natural disasters are a traumatic experience, and the need for
mental healthcare support continues long after a tragedy occurs.
During Mental Health Week from May
1-7, Royal Reserve will support services that raise
awareness for this important cause, and provide funding for
additional facilitator training to extend the reach of its
programs.
Visit www.woodbuffalo.cmha.ca/ and follow @CMHAWB
on Twitter to learn more.
- Alberta Strong Clothing
This clothing brand donates up to $10
from every item sold back the province. Their current campaign
raises funds to plant trees in Fort
McMurray, replacing those that were lost in the wildfires.
Royal Reserve will match the sales of Alberta Strong apparel in an effort to replant
the trees lost and help achieve Alberta
Strong's campaign goals.
Visit www.albertastrong.org/ and follow
@AbStrong1905 on Twitter or @Alberta.Strong on
Instagram to learn more.
- Wood Buffalo Building Supplies
Locally owned and operated, Wood Buffalo Building Supplies employs
a team of experts specializing in new builds, renovations and
building materials, and has been active in helping support and
rebuild the local community after the wildfires. Royal Reserve will
cover the cost of the materials that will be donated to local
residents to re-build their decks during the Fort McMurray trade show.
Visit www.wbbs.ca or follow @WoodBuffaloAB on
Twitter and @WoodBuffaloBuildingSupplies on
Facebook.
"I am extremely proud to have worked on this home-grown
initiative supporting ongoing disaster relief in my province," says
Mike Moorhouse, Corby's Marketing
Manager in Alberta, who led this
initiative in partnership with Royal Reserve Canadian whisky.
"Albertans have stuck with Royal Reserve throughout the years,
making it the province's #1 favourite whisky, and Royal Reserve is
proud to stick with Alberta in this time of need."
Royal Reserve will also be releasing a limited edition bottle
this month, which includes a special peel-able "Alberta Strong"
sticker. Royal Reserve fans in Alberta have had a long-standing tradition of
peeling off the bottle's iconic label and sticking it on their
favourite items, such as musical instruments and toolboxes.
Ten-thousand cases of this limited edition bottle with the
#AlbertaStrong peel-able label will be available throughout the
province as of early April, allowing the brand's loyal fans to join
the movement and show their Alberta
Pride.
About Corby Spirit and Wine
Corby Spirit and Wine Limited is a leading Canadian marketer and
distributor of spirits and imported wines. Corby's portfolio of
owned-brands includes some of the most renowned brands
in Canada, including Royal Reserve, J.P. Wiser's®, Lot No. 40®, Pike Creek®, and
Gooderham & Worts® Canadian whiskies as well as
Lamb's® rum, Polar Ice® vodka, McGuinness® liqueurs,
and the recently acquired Ungava® gin. Through its affiliation
with Pernod Ricard S.A., a global leader in the spirits and wine
industry, Corby also represents leading international brands such
as ABSOLUT® vodka, Chivas Regal® and The
Glenlivet® Scotch whiskies, Jameson® Irish whiskey,
Beefeater® gin, Malibu® rum, Kahlúa® liqueur,
Mumm® champagne, and Jacob's Creek®, Stoneleigh®, Campo
Viejo®, and Kenwood® wines. In 2016, Corby was named one of
the 50 Best Workplaces in Canada by The Great Place to
Work® Institute Canada for the fifth consecutive
year, and was also listed among Greater Toronto's Top 100
Employers for the third time. Corby is a publicly traded company
based in Toronto, Ontario, and listed on the Toronto
Stock Exchange under the trading symbols CSW.A and CSW.B. For
further information, please visit our website or follow
us
on LinkedIn, Twitter (@CorbySW),
and Instagram (@CorbySW).
SOURCE Corby Spirit and Wine Communications