Post-work drink events in Toronto feature Martell sidecar bar &
complimentary cocktail tastings
TORONTO, May 16, 2017 /CNW/ - Martell, the oldest of the
French cognac houses, is partnering with several Toronto bars and restaurants to launch a
17:15 Afterworks series of events – a post-work drink
occasion featuring complimentary sidecar cocktail tastings served
from the Martell Cognac sidecar bar.
The eye-catching Martell Cognac sidecar bar has already been
making the rounds in Toronto at
several of the city's staples including The Carbon Bar and,
most recently, The Chase – whose rooftop restaurant debuted
a special menu featuring the classic Martell Sidecar cocktail and
other Martell marques.
Those who come across the Martell sidecar at an upcoming event
will be able to enjoy a complimentary tasting poured from the
stunning sidecar bar, with Martell Brand Ambassador Rory Crozier on-hand to educate new and
long-time fans about Martell's exceptional craftsmanship and unique
processes of distillation, ageing and blending.
"Cognac is definitely making a comeback," says Erika Neudorf, Brand Manager at Corby Spirit and
Wine. "We are thrilled to re-introduce consumers to the legendary
Sidecar cocktail, using cognac from the oldest house in the world –
Martell." Martell cognac is owned by global spirit and wine group
Pernod Ricard, whose products are represented
in Canada by Corby Spirit and Wine Ltd.
The celebratory 'Afterworks' series will continue its run
in Toronto for the next few
months. To experience one of the most iconic and historic brands in
the world, visit the Martell Cognac sidecar bar at the following
locations:
Bymark 66 Wellington St W, Toronto, ON
May 10th to
June 1st
The
Martell sidecar bar will be located on the Bymark patio every
Wednesday and Thursday from 17:15-19:15.
ONE Restaurant Yorkville 116 Yorkville Ave, Toronto, ON
June 7th to
July 4th
Martell
sidecar bar will be on-site every Wednesday and Thursday from
17:15-19:15.
The 17:15 Afterworks series reflects the rich history of
Martell, which was founded over 300 years ago in 1715. Known for
its elegance and subtlety, Martell Cognacs have been enjoyed for
centuries, honouring a craft and taste that has been passed down
through generations.
Sidecar recipe:
- 50ml Martell V.S.
- 25ml Freshly squeezed lemon juice
- 15ml Cointreau
- 5ml 2:1 Sugar syrup
- Lemon zest
Shake first four ingredients and double strain into a chilled
Coupette glass with half sugar rim. Garnish with lemon zest. Please
enjoy responsibly.
About Corby Spirit and Wine
Corby Spirit and Wine
Limited is a leading Canadian marketer and distributor of spirits
and imported wines. Corby's portfolio of owned-brands includes some
of the most renowned brands in Canada, including J.P.
Wiser's®, Lot No. 40®, Pike Creek®, and Gooderham &
Worts® Canadian whiskies as well as Lamb's® rum, Polar
Ice® vodka, McGuinness® liqueurs, and the recently
acquired Ungava® gin. Through its affiliation with Pernod
Ricard S.A., a global leader in the spirits and wine industry,
Corby also represents leading international brands such as
ABSOLUT® vodka, Chivas Regal® and The
Glenlivet® Scotch whiskies, Jameson® Irish whiskey,
Beefeater® gin, Malibu® rum, Kahlúa® liqueur,
Mumm® champagne, and Jacob's Creek®, Stoneleigh®, Campo
Viejo®, and Kenwood® wines. In 2017, Corby was named one of
the 50 Best Workplaces in Canada by The Great Place to
Work® Institute Canada for the sixth consecutive
year, and was also listed among Greater Toronto's Top 100
Employers for the third time. Corby is a publicly traded company
based in Toronto, Ontario, and listed on the Toronto
Stock Exchange under the trading symbols CSW.A and CSW.B. For
further information, please visit our website or
follow us
on LinkedIn, Twitter (@CorbySW),
and Instagram (@CorbySW).Visit www.martell.com for
more cocktail recipes, and follow @MartellCognac and @MartellRory
on Instagram.
SOURCE Corby Spirit and Wine Communications