Limited edition Bear-less Bottle raises
awareness for declining
polar bear population from melting sea ice
TORONTO, Jan. 16, 2018 /CNW/ - Polar Ice® Vodka, an
award-winning Canadian vodka, has re-launched their limited-edition
bottle across Canada this month
with the iconic polar bear missing from the label. This special
bottle asks the question, "Where's the bear?", with a nod to what
the future will look like as the polar bear population declines and
sea ice continually melts in the arctic. For the second consecutive
year, Polar Ice® is partnering with Polar Bears
International, an organization focused on the conservation of
polar bears and the sea ice they depend on.
![Polar Ice Vodka removes iconic bear from bottle in support of Polar Bears International (CNW Group/Corby Spirit and Wine Communications) Polar Ice Vodka removes iconic bear from bottle in support of Polar Bears International (CNW Group/Corby Spirit and Wine Communications)](https://mma.prnewswire.com/media/629304/Corby_Spirit_and_Wine_Communications_Polar_Ice_Vodka_removes_ico.jpg)
"We're happy to continue working with Polar Bears
International on this important initiative. As a Canadian brand
whose hero is the polar bear, this was a natural partnership to
raise awareness about the dangers affecting the habitats of these
animals," says Kim Creighton, Brand
Manager of White Spirits, Corby Spirit and Wine. "Our goal is to
educate consumers to learn more about the pressing threats of
climate change and ensure the species will be around for
generations to come. It's not too late to sustain a future for
polar bears and we hope we can encourage others to join us in
getting involved."
The Limited Edition "Bear-less" Bottle returns to Canadian
stores starting in January. Consumers will find informational
neck-tags on the bottles about the cause, as well as a variety of
ways they can take action to help.
"Last year's campaign was highly successful in raising
awareness, and we're thrilled that Polar Ice plans to offer the
bottles again," says Krista Wright, Executive Director of
Polar Bears International. "The missing polar bear serves as a
poignant reminder of what we stand to lose unless we take action on
climate – and the neck-tags provide information on how we each can
help. It's a fun, catchy campaign with a serious purpose."
As we count down to International Polar Bear Day on
February 27th, Polar Ice®
hopes to inspire people to care about the Arctic, the threats to
its future, and the connection between this remote region and our
global climate. To learn more on how you can help support the
conservation of polar bears, visit polarice.ca.
Polar Bear Facts
- 60% of the estimated 26,000 polar bears live in Canada.
- The primary conservation concern for polar bears is habitat
loss and reduced access to their primary prey due to climate
change.
- Polar Bears International is the only conservation organization
whose sole passion and focus is on polar bears. Their mission is to
conserve polar bears and the sea ice they depend on. Through media,
science, and advocacy, they work to inspire people to care about
the Arctic, the threats to its future, and the connection between
this remote region and our global climate.
For further information on Polar Bears International, visit
polarbearsinternational.org
About Polar Ice® Vodka
Polar Ice® Vodka is one of the leading Canadian Vodkas and the
fourth largest vodka overall in Canada. It is owned by Corby Spirit and Wine
and produced at the Hiram Walker facility in Windsor, Ontario, the largest distillery in
North America.
Polar Ice® Vodka received several accolades in 2017,
including:
- Gold at The Global Vodka Masters 2017
- Silver at SIP Awards 2017
- Silver Outstanding at IWSC 2017
- Silver at San Francisco World Spirits Competition 2017
For more information, visit polarice.ca.
About Corby Spirit and Wine
Corby Spirit and Wine
Limited is a leading Canadian marketer and distributor of spirits
and imported wines. Corby's portfolio of owned-brands includes some
of the most renowned brands in Canada, including J.P.
Wiser's®, Lot No. 40®, Pike Creek®, and Gooderham & Worts®
Canadian whiskies as well as Lamb's® rum, Polar Ice® vodka,
McGuinness® liqueurs, and the recently acquired Ungava® gin.
Through its affiliation with Pernod Ricard S.A., a global leader in
the spirits and wine industry, Corby also represents leading
international brands such as ABSOLUT® vodka, Chivas Regal®,
Aberlour® and The Glenlivet® Scotch whiskies, Jameson® Irish
whiskey, Beefeater® gin, Malibu® rum, Kahlúa® liqueur, Mumm®
champagne, and Jacob's Creek®, Stoneleigh®, Campo Viejo®, and
Kenwood® wines. In 2017, Corby was named one of the 50 Best
Workplaces in Canada by The Great Place to Work®
Institute Canada for the sixth consecutive year, and was also
listed among Greater Toronto's Top 100 Employers for the
third time. Corby is a publicly traded company based
in Toronto, Ontario, and listed on the Toronto Stock
Exchange under the trading symbols CSW.A and CSW.B. For further
information, please visit our website or follow us
on LinkedIn, Twitter
(@CorbySW) and Instagram (@CorbySW).
SOURCE Corby Spirit and Wine Communications