TORONTO, June 16, 2020 /CNW/ - Beefeater Blood Orange is
bursting onto the gin scene, as the latest bold and refreshing
expression from the world's most awarded gin brand.
Inspired by the Orange Gin distilled in 1876 by Beefeater's
founder, James Burrough, and created
to satisfy a growing Canadian thirst for flavoured gin, Beefeater
Blood Orange has a bittersweet juicy flavour and a vibrant,
striking colour, set to appeal to today's gin drinker.
This brand new expression builds on Beefeater's long history of
experimentation, which saw founder James
Burrough develop his first Orange Gin using oranges sourced
from London's iconic Covent Garden
fruit market. Today, Beefeater Blood Orange is expertly made in
London under the watchful eye of
gin's most experienced Master Distiller, Desmond Payne MBE — a
pioneer of the modern gin industry.
The gin category in Canada is
now worth $420 million, growing by
19.5 per cent value versus last year1 and within that,
flavoured gin is experiencing a boom, growing more than 300 per
cent value versus last year2. Beefeater is putting
itself at the forefront of flavoured gin with the highly
successfully launch of Beefeater Pink Strawberry in 2019 and now
with this zesty innovation.
"There is a significant opportunity for flavoured gin in
Canada and Beefeater is well
placed, as a loved and established gin brand, to satisfy the
growing consumer need," says Aoife
O'Reilly, Brand Manager, Beefeater for Canada at Corby Spirit and Wine.
Beefeater Master Distiller Desmond Payne adds: "Like our founder
James Burrough, who created his
first Orange Gin to appeal to his contemporaries almost 150 years
ago, we have created this zesty new gin for the cocktail and spritz
drinkers of 2020, who will love its enticing citrus aromas, bold
flavours and statement shade."
Beefeater Blood Orange is designed to be enjoyed in a Blood
Orange B&T, blending Beefeater Blood Orange with tonic or
ginger ale or, if you are looking for a low-calorie mixer, try soda
water and serving in a goblet over ice and a slice of blood orange.
However, its versatile flavours and aromas also make it the perfect
base for a broad range of cocktails and Beefeater invites
mixologists and consumers alike to experiment with this delicious,
juicy gin.
Beefeater Blood Orange is now available in Ontario in the LCBO, in BCLS in British Columbia, NSLC in Nova Scotia and in select retailers in
Alberta. Beefeater Blood Orange
will be rolling out to stores in Newfoundland and Labrador, Prince
Edward Island and New
Brunswick later this month.
Tasting Notes
- Taste: The bitter-sweet flavour of juicy blood orange gives way
to classic gin aromas of juniper and angelica, developing into a
long, rich finish.
- Aroma: Fresh citrus and tangy blood orange aroma.
- Appearance: Vibrant blood orange colour, that holds when mixed
with tonic.
Beefeater Blood Orange is best served as Blood Orange
B&T.
- Pour the gin over ice and top with tonic water or soda water.
Add a slide of fresh blood orange and serve in a goblet.
About Beefeater
Beefeater is the world's most awarded
gin brand and with its distillery based in the heart of
London, it is the only historic
dry gin distilled in the capital city. Created by James Burrough in the 19th century, the iconic
Beefeater recipe has remained virtually unchanged and today it is
guarded by Beefeater's Master Distiller, Desmond Payne, the most experienced gin
distiller in the world.
About Corby Spirit and Wine
Corby Spirit and Wine
Limited is a leading Canadian manufacturer, marketer and
distributor of spirits and wines. Corby's portfolio of owned-brands
includes some of the most renowned brands in Canada, including J.P. Wiser's®, Lot 40®, and
Pike Creek® Canadian whiskies, Lamb's® rum, Polar Ice® vodka,
McGuinness® liqueurs, Ungava® gin, Cabot Trail® maple-based
liqueurs and Chic Choc® Spiced rum, and Foreign Affair® wines.
Through its affiliation with Pernod Ricard S.A., a global leader in
the spirits and wine industry, Corby also represents leading
international brands such as ABSOLUT® vodka, Chivas Regal®, The
Glenlivet® and Ballantine's® Scotch whiskies, Jameson® Irish
whiskey, Beefeater® gin, Malibu® rum, Kahlúa® liqueur, Mumm®
champagne, and Jacob's Creek®, Wyndham Estate®, Stoneleigh®, Campo
Viejo®, and Kenwood® wines. Corby is a publicly traded company
based in Toronto, Ontario, and
listed on the Toronto Stock Exchange under the trading symbols
CSW.A and CSW.B. For further information, please visit our
website or follow us on LinkedIn, Instagram, or Twitter.
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1 ACD
Retail Value as of April 2020.
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2 IWSR data 2019 vs 2018. Flavoured
gin in Canada.
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SOURCE Corby Spirit and Wine Communications