MADISON, Wis., May 1, 2020 /PRNewswire/ -- Schwinn, a brand
of Dorel Industries, Inc. (TSX: DII.B, DII.A), has even more reason
to celebrate this May as they partner with national non-profit,
Together We Rise, to provide bicycles to children living in foster
care. Schwinn will also become the official bike supplier for
Together We Rise programming in 2020 and beyond.
Together We Rise (TWR) is a 501(c)3 non-profit organization with
a vision to improve the lives of children in foster care. TWR
enacts their vision by collaborating with individuals, companies,
and community partners to provide those living in foster care with
new bicycles, college supplies, travel cases, birthday boxes,
reunification events and much more. Their network includes hundreds
of foster agencies, social workers and court appointed special
advocates.
The partnership between Schwinn and TWR began in 2019. To kick
off the relationship, both companies collaborated on two corporate
bike build events at their respective headquarters. The summer
event was held at the Together We Rise headquarters in Brea, CA and the fall event at Schwinn
(Pacific Cycle) headquarters in Madison,
WI. The events benefited local children with over 200
bicycles built.
Pacific Cycle President, Nando
Zucchi, commented, "The work Together We Rise has been doing
for children living in foster care is absolutely incredible.
They've created a network which enables corporate giving events and
dollars to impact local communities right away!"
In addition to the donation of bikes, Schwinn is working to
bring awareness to the TWR mission, which becomes even more
important during the coronavirus pandemic.
"Navigating the COVID-19/coronavirus outbreak, we have
quickly adjusted our strategy to bring necessary resources to
impacted foster youth and families. With the help of Schwinn and
our other supporters, we are gathering emergency resources to help
provide: rent and utility assistance, food and other basic needs,
transportation costs (fuel, insurance, etc.), childcare, medical
and mental health expenses, and more," said TWR Executive Director,
Gianna Dahlia.
For more information about the amazing work Together We Rise is
doing and how Schwinn will continue to support their efforts, visit
https://schwinnbikes.com/pages/community-giving.
ABOUT SCHWINN
Schwinn is a brand of Pacific Cycle, a division of Dorel
Industries' (TSX: DII.B, DII.A) Dorel
Sports segment, encompassing several powerhouse brands,
including Mongoose, Roadmaster, Pacific, and Kid Trax. Dorel
Industries Inc. has annual sales of US$2.6
billion and employs approximately 8,900 people in facilities
located in twenty-five countries worldwide. Founded in 1895,
Schwinn is an American icon, building some of the best-known and
best-loved bicycles of all time. With a continued dedication to
quality, Schwinn looks forward to providing innovation and
performance to people of all ages. Information about Schwinn
bicycles is available at www.SchwinnBikes.com.
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SOURCE Schwinn