LANSING,
Mich., May 19, 2022 /PRNewswire/ - NeoPollard
Interactive LLC ("NeoPollard Interactive" or "NPi"), jointly
owned by Pollard Banknote Limited ("Pollard Banknote") (TSX: PBL)
and NeoGames S.A. ("NeoGames") (Nasdaq: NGMS), is proud to
announce that, for the third time, it has been recognized as the
Lottery Supplier of the Year and that its Ignite Player Marketing
in-house digital marketing agency has been awarded the Acquisition
and Retention Partner of the Year at the 2022 EGR North America
Awards. The EGR Awards celebrate excellence in the North American
online gaming industry and is considered the premier gaming awards
for companies operating in the North American market.
In fiscal year 2021, North American iLottery programs generated
over $4 billion in sales, with over
67% of gross wagers coming from NPi customers, exemplifying why NPi
is the most sought-after provider to work in partnership with
lotteries seeking to modernize through the digital distribution
channel. NPi's iLottery 360° Solution provides lotteries with
exceptional technology, exciting games, and an elevated service
package known as the "Power Suite of iLottery Services", including
Ignite Player Marketing.
Recognizing the stiff competition for consumers' gaming
entertainment dollars and thus the importance for lotteries to
excel at targeted acquisition, conversion and retention of players,
NPi built Ignite Player Marketing to cover the entire spectrum of
marketing, ranging from awareness through traditional media
strategies, to highly specific, geo-targeted digital and social
media, and data-infused retention marketing programs to connect
with iLottery players. In 2021, the direct efforts of the team
resulted in tremendous engagement, as 1.1 million players from
across its North American network of iLottery partners made
deposits totaling over $990 million
dollars.
"Marketing is shown to be a key differentiating factor in
driving tangible and impactful iLottery revenues," said
Jessica Powell, Senior Director of
Ignite Player Marketing. "Ignite Player Marketing consists of a
team of highly talented and passionate individuals who design
appealing, player-first experiences, while ensuring there is a
critical focus on our customer's performance targets. The
Acquisition and Retention Partner of the Year award will only serve
to fuel our ambitions to continue to deliver the best possible and
most comprehensive marketing services to our customers in the
growing iLottery industry."
"NPi's leading market share is a reflection of our commitment to
powering the most profitable iLottery programs," said Doug Pollard, Co-CEO, NPi. "The iLottery 360°
Solution has long been considered industry-leading, evidenced by
this being NPi's third Lottery Supplier of the Year award. For
Ignite Player Marketing to have been recognized with its award in
its first year of operations further shows why NPi continues to be
the preferred partner of choice for lotteries in the internet
lottery space."
"Partnering with NPi delivers value and exceptional results for
lotteries," said Moti Malul, Co-CEO,
NPi. "As the only provider solely focused on iLottery, we have
repeatedly demonstrated our commitment to innovation and to the
continued enhancement of our technology and game content. Our team
works collaboratively to drive results for our lottery partners.
These two awards demonstrate our continued success in the iLottery
space and reflect why our partners continue to trust us to
transform their operations."
About NeoPollard Interactive
Born in the digital domain, NeoPollard Interactive LLC ("NPi")
is an award-winning supplier of best-in-class iLottery solutions to
the North American lottery market. Serving the largest share of
U.S. lotteries that currently sell online, NPi helped pioneer the
successful introduction of iLottery in the U.S. and, is
North America's proven partner of
choice to enable regulated lotteries to design and deploy complex
gaming solutions in support of generating incremental revenue for
good causes through the online channel. NPi offers cutting-edge
technology, a full suite of managed services, and the industry's
top performing game content, as part of its innovative and
comprehensive approach to partnering for iLottery success. Jointly
owned by Pollard Banknote Limited (TSX: PBL) and NeoGames
S.A.(Nasdaq: NGMS)—both globally recognized industry leaders—NPi
powers the most profitable iLottery programs. Visit us at
www.neopollard.com.
About Pollard Banknote
Pollard Banknote is a leading lottery partner to more than 60
lotteries worldwide, providing high quality instant ticket
products, licensed games, in-lane ticket options, and sales-driving
merchandising solutions from its Schafer Retail Solutions +
portfolio. It also offers a full suite of digital offerings,
ranging from world-class game apps to comprehensive player
engagement and iLottery solutions, including strategic marketing
and management services. The company is a proven innovator and has
decades of experience helping lotteries to maximize player
engagement, sales, and proceeds for good causes. Pollard Banknote
also provides pull-tab tickets, bingo paper, ticket vending
machines, and its Diamond Game and
Compliant Gaming electronic games and devices to charitable and
other gaming markets in North America. Established in 1907,
Pollard Banknote is owned approximately 64.3% by the Pollard family
and 35.7% by public shareholders, and is publicly traded on the TSX
(PBL). For more information, please visit our website at
www.pollardbanknote.com.
About NeoGames
NeoGames (Nasdaq: NGMS) is a technology-driven innovator and a
global provider of iLottery solutions for national and
state-regulated lotteries. NeoGames' full-service solution combines
proprietary technology platforms with the experience and expertise
required for successful iLottery operations. NeoGames' pioneering
game studio encompasses an extensive portfolio of engaging online
lottery games that deliver an entertaining player experience. As a
trusted partner to lotteries worldwide, the company works with its
customers to maximize their success, offering a comprehensive
solution that empowers them to deliver enjoyable and profitable
iLottery programs to their players, generate more revenue, and
direct proceeds to good causes. For more information,
visit www.neogames.com.
Forward-looking Statements
Certain statements in this press release may constitute
"forward-looking" statements and information, which involve known
and unknown risks, uncertainties, and other factors that may cause
actual results, performance, or achievements to be materially
different from any future results, performance, or achievements
expressed or implied by such forward-looking statements. When used
in this document, such statements include such words as "may,"
"will," "expect," "believe," "plan," and other similar terminology.
These statements reflect management's current expectations
regarding future events and operating performance and speak only as
of the date of this document. There should not be an expectation
that such information will in all circumstances be updated,
supplemented, or revised whether as a result of new information,
changing circumstances, future events, or otherwise.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/neopollard-interactive-celebrates-two-prestigious-wins-at-2022-egr-north-america-awards-301551165.html
SOURCE NeoPollard Interactive