WINNIPEG, MB, Nov. 1, 2022
/PRNewswire/ - Pollard Banknote Limited (TSX: PBL) ("Pollard
Banknote") is excited to announce that CATAN®, one of the
fastest-growing major game brands in the world, has joined its
portfolio of licensed brands through a partnership with Asmodee
Entertainment. CATAN has won many awards, including the coveted
Spiel des Jahres, and has been described as "the game of our time"
by The Washington Post.
Created by Klaus Teuber in 1995,
CATAN is the powerful, universal story of humanity's quest to
explore the world. Rooted in curiosity, CATAN's narrative is
steeped in history, mystery, and adventure.
CATAN has established a strong market awareness and presence,
earning a large and loyal fan base. Interactive and fun, CATAN
offers great storytelling and an array of beautiful assets to
choose from. This makes for a great base to create fun lottery
tickets and boasts appeal especially to the 18- to 35-year-old
demographic. The brand can easily be adapted to suit multiple play
styles, including extended play games.
The board game CATAN is filled with exhilarating twists and
turns, inviting nearly limitless exploration. Over 100 million
people have played CATAN since it was released, more than 40
million games have sold worldwide, and approximately 20 million
people are regularly spending time in the CATAN world. CATAN's
digital presence reinforces the brand's enduring popularity: CATAN
Universe, a large online community, has over 550,000 active users
monthly.
"Board game adaptations have historically been well-performing
standouts in the instant ticket category," said Brad Thompson, Vice President, Sales &
Marketing, Pollard Banknote. "The addition of CATAN to our licensed
lineup in the U.S. and Canada is a
real coup, and we're excited about where we can take this brand
together with our clients. It's an undeniable cultural force we're
confident will appeal to new and seasoned instant game players
alike."
To support strong sales and engagement, Pollard Banknote's
Licensed Games team offers lotteries a comprehensive turnkey
program that includes the design, programming, and printing of
themed tickets, as well as various optional enhancements like
second chance draws, experiential prizing, POS programs, and
digital marketing.
About Pollard Banknote
Pollard Banknote is a leading lottery partner to more than 60
lotteries worldwide, providing high-quality instant ticket
products, licensed games, in-lane ticket options, and sales-driving
merchandising solutions from its Schafer Retail Solutions +
portfolio. It also offers a full suite of digital offerings,
ranging from world-class game apps to comprehensive player
engagement and iLottery solutions, including strategic marketing
and management services. The company is a proven innovator and has
decades of experience helping lotteries to maximize player
engagement, sales, and proceeds for good causes. Pollard Banknote
also provides pull-tab tickets, bingo paper, ticket vending
machines, and its Diamond Game and
Compliant Gaming electronic games and devices to charitable and
other gaming markets in North
America. Established in 1907, Pollard Banknote is owned
approximately 64.3% by the Pollard family and 35.7% by public
shareholders, and is publicly traded on the Toronto Stock Exchange
(TSX: PBL). For more information, please visit our website at
www.pollardbanknote.com.
About CATAN GmbH
CATAN GmbH is the intellectual property owner of the
popular CATAN® brand. Today, its primary product is the CATAN board
game—a contemporary classic. The CATAN brand universe encompasses
an array of expansions, extensions, scenarios, standalone games,
digital adaptations, stories, merchandise and other consumer
products. CATAN is available in over 40 languages and has sold over
40 million units worldwide since it was first published in
1995.
About CATAN Studio
CATAN Studio publishes English-language CATAN analog board game
products, produces engaging merchandise, and fosters community
growth through organized play and events. Our dedicated team is
devoted to building an enduring, positive, premium, values-based,
global brand.
About Asmodee Entertainment
Asmodee Entertainment is the outbound licensing and book
publishing platform of Asmodee, the global games publisher and
distributor. Its mission is to extend Asmodee's intellectual
properties into TV/film, novels and comics, location-based
entertainment, and consumer products, working closely with Asmodee
Boardgames and Asmodee Digital. Through best-in-class partnerships
across the full spectrum of opportunities, Asmodee Entertainment
will create truly global intellectual properties and brands. For
more information visit asmodee-entertainment.biz.
Forward-looking Statements
Certain statements in this press release may constitute
"forward-looking" statements and information, which involve known
and unknown risks, uncertainties, and other factors that may cause
actual results, performance, or achievements to be materially
different from any future results, performance, or achievements
expressed or implied by such forward-looking statements. When used
in this document, such statements include such words as "may,"
"will," "expect," "believe," "plan," and other similar terminology.
These statements reflect management's current expectations
regarding future events and operating performance and speak only as
of the date of this document. There should not be an expectation
that such information will in all circumstances be updated,
supplemented, or revised whether as a result of new information,
changing circumstances, future events, or otherwise.
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SOURCE Pollard Banknote Limited