Tims China Partners with Shanghai Metro to Open Tims Coffee Shops in “Line 14” Stations
16 Gennaio 2024 - 6:00AM
TH International Limited (“Tims China” (Nasdaq: THCH)), the
exclusive operator of Tim Hortons coffee shops and Popeyes
restaurants in China, announces the opening of the first seven Tims
China stores in Shanghai Metro stations. The partnership will be
expanded to include more Tims coffee shops in “Line 14” stations.
The Tims coffee shops are conveniently located
within the metro stations so commuters can grab a coffee on the go.
The stores offer new and exclusive breakfast products, particularly
popular with daily travelers.
As Shanghai has the world’s largest metro
system, transporting approximately 13 million passengers across the
city every day, the partnership provides great visibility to Tims
China’s brand. This is amplified further by the design of the
shops, incorporating elements of subway train cars, including a
silver façade and flowing lights, appealing to young trendsetters
and hard to miss.
(Tims coffee shop at Lujiazui Station on Line
14)
"The partnership between Tims China and Shanghai
Metro is about more than just coffee. It is about providing a
better commuter experience and it speaks for our efforts to think
outside the box in terms of traditional consumption habits,” said
Yongchen Lu, Tims China CEO. “We will continue to provide
convenience for our guests throughout their day, wherever and
whenever they want a cup of hot coffee."
ABOUT TH INTERNATIONAL
LIMITED
TH International Limited (Nasdaq: THCH) (“Tims
China”) is the parent company of the exclusive master franchisees
of Tim Hortons coffee shops in mainland China, Hong Kong, and Macau
and Popeyes restaurants in mainland China and Macau. Tims China was
founded by Cartesian Capital Group and Tim Hortons Restaurants
International, a subsidiary of Restaurant Brands International
(TSX: QSR) (NYSE: QSR).
The company’s philosophy is rooted in
world-class execution and data-driven decision making and centered
on true local relevance, continuous innovation, genuine community,
and absolute convenience. For more information, please visit
https://www.timschina.com/
ABOUT SHANGHAI METROThe
Shanghai Metro is a rapid transit system in Shanghai, operating
urban and suburban transit services to 14 of its 16 municipal
districts and to Kunshan, Jiangsu Province. Served as a part of
Shanghai rail transit, the Shanghai Metro system is the world's
biggest metro system by route length, totaling 802 kilometers. It
is also the second biggest by the number of stations with 408
stations on 19 lines. It ranks first in the world by annual
ridership with 3.88 billion rides delivered in 2019. Over 10
million people use the system on an average workday.
Contacts
Investor
RelationsIR@timschina.com
Public
Relationspatty.yu@timschina.com
Follow @TimHortonsChina
A photo accompanying this announcement is
available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/a10c53ef-8ad1-45be-9ad0-8fa63b79b58c
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