MONTREAL, June 14,
2023 /CNW/ - DAVIDsTEA Inc. (TSXV: DTEA) ("DAVIDsTEA"
or the "Company), a leading tea merchant in North America, is pleased to announce the
opening of its first in-store Tea Bar outside of the Quebec market on June
16th with a location in their Toronto Eaton Centre store.
Responding to consumer demand, the specialty tea retailer first
soft launched the Tea Bar concept in its home province of
Quebec within the existing store
in CF Carrefour Laval in late 2022 and in the Les Galeries de la
Capitale store in early 2023. The Toronto Eaton Centre location was
intentionally selected as the third location to formally launch the
Tea Bar to bring the concept to an even larger Canadian consumer
audience, thus initiating the national rollout that will continue
throughout the year. By the end of 2023, over 30% of DAVIDsTEA
retail locations coast to coast will feature the new Tea Bar, with
additional locations opening in Ottawa's Rideau Centre and in Vancouver's Pacific Centre.
"We are eager for this next step in our journey and cannot wait
to see how a new focus on tea beverages can open up a world of tea
lifestyle and interest for our customers. Crafted, premium,
amazing-tasting sparkling tea and tea lattes are a great way to
explore our flavours and discover how many ways there are to enjoy
loose leaf tea!", shares DAVIDsTEA's Chief Executive Officer and
Chief Brand Officer, Sarah Segal.
By leveraging new proprietary technologies, DAVIDsTEA offers a
curated menu that accelerates the beverage preparation experience
without diluting the specialty component. The Tea Bars offer an
exclusively curated, and seasonally changing, menu that showcases
the wide variety of beverages at DAVIDsTEA. Consumers can expect to
discover hot and iced tea lattes, matcha, along with TeaPop™ and
TeaPop™ lemonade. The vegan-friendly menu exclusively features oat
milk to amplify the flavour experience and to cater to a wider
audience. Through these innovative, handcrafted, to-go beverages,
DAVIDsTEA addresses the void in the specialty take-out tea
market.
The Tea Bar concept was developed to complement the existing
shopping experience and embrace consumer values. As an
impact-driven retailer with a strong commitment to sustainability,
DAVIDsTEA offers consumers a 10% discount when they bring their own
vessel for beverages.
Follow DAVIDsTEA (@davidstea) on Instagram, Facebook, TikTok,
and LinkedIn.
ABOUT DAVIDSTEA
DAVIDsTEA offers a specialty branded selection of high-quality
proprietary loose-leaf teas, pre-packaged teas, tea sachets,
tea-related accessories and gifts through its e-commerce platform
at www.davidstea.com and the Amazon Marketplace, its wholesale
customers which include over 3,800 grocery stores and pharmacies,
and 18 company-owned stores across Canada. The Company offers primarily
proprietary tea blends that are exclusive to the Company, as well
as traditional single-origin teas and herbs. Our passion for and
knowledge of tea permeates our culture and is rooted in an
excitement to explore the taste, health and lifestyle elements of
tea. With a focus on innovative flavours, wellness-driven
ingredients and organic tea, the Company launches seasonally driven
"collections" with a mission of making tea fun and accessible to
all. The Company is headquartered in Montréal, Canada.
SOURCE DAVIDsTEA