CALGARY,
Jan. 9, 2014 /CNW/ - Since
introducing its geo-targeted text messaging advertising program
AdCentral, earlier this year, Calgary-based Ivrnet has signed up three
Canadian transit authorities with high volume text messaging data
bases totaling more than 3.4 million messages per month (41 million
text messages/year). The company is also in negotiations with
major US transit authorities with high volume texting needs.
"The response to our proprietary software
program has been faster than we anticipated," says Hanif Mohamed, Ivrnet's VP Product and Business
Development.
"AdCentral is designed to make ads on large
volume text messaging programs simple, effective, and seamless for
end users and for marketers. Our clients have been impressed
with our software's capability to send different marketing programs
to different areas of a city, and its ability to select a
geographically targeted radius around the advertiser's area of
interest. Then, based on the advertiser's feedback and each
program's effectiveness, we can add or remove areas of the city on
the fly, or even change the content of the program."
"The fact that our text message advertisements
include links to the mobile websites of marketers, allowing users
to see far more content than what's available in traditional
text-only text messages, is a huge benefit for advertisers."
Mohamed added that AdCentral is a free software
program for transit authorities. "There is no cost to the
transit authority. In fact, AdCentral is designed to be a
revenue generator, as both Ivrnet and the transit authority share
in the revenues generated from advertising."
"It is our hope that AdCentral can significantly
decrease the costs associated with providing value-added text
messaging services to consumers, which obviously benefits both the
consumers and transit authorities."
Adds Mohamed, "Our market is currently
North America, although the
proprietary platform can be used anywhere in the world with any
enterprise-scale text messaging program. We see a huge upside for
AdCentral. Geo-targeted text messaging programs like
AdCentral have the potential for very large audiences."
About Ivrnet
Ivrnet is a software and communications company that develops,
hosts, sells and supports value added business process improvement
software applications, delivered through the traditional phone
network and the Internet. These applications facilitate automated
interaction through personalized communication between people; mass
communication for disseminating information to thousands of people
concurrently and personalized communication between people and
automated systems. Ivrnet's applications are accessible through
nearly any form of communication technology, at any time, from
anywhere in North America via
voice, phone, fax, email, texting and the Internet.
www.ivrnet.com
SOURCE IVRnet Inc.