SAN FRANCISCO, June 17, 2016 /CNW/ - Customer experience
solutions company McorpCX, Inc. (TSXV: MCX, OTCQB: MCCX) ("McorpCX"
or the "Company"), a Customer Experience (CX) software and
consulting leader, is pleased to announce the acquisition of
PersonaDrive, Inc., a Bellevue, WA
based creator of cloud-based productivity software.
Founded in 2015, PersonaDrive is a leading productivity platform
for creating, managing, and sharing customer insights in the form
of digital "personas" which help teams collaborate and communicate
more effectively. McorpCX plans to integrate the acquired
technologies and services into the Company's broader CX management
platform.
"Personas are key to effective customer experience management.
That's why McorpCX has leveraged them for over a decade," stated
McorpCX president Michael Hinshaw.
"The acquisition of PersonaDrive is expected to enable us to
bring traditional segmentation models 'digitally to life', and
offer persona management as part of an integrated SaaS platform to
streamline the traditional, manual persona creation process."
"In my prior role as an executive at Microsoft, we regularly
used personas to better understand customer needs, guiding software
development," stated McorpCX vice president Stephen Shay. "However, the creation and
management of these personas was resource intensive and time
consuming, as the process was entirely manual. With the acquisition
and integration of PersonaDrive, McorpCX is expected to make it
faster and easier for customer-centric companies to understand and
improve experiences for their customers."
Personas have been central to software and user experience
development since their introduction in 1999. More recently, they
have been adopted for customer experience management in large part
because their value is measurable and significant. In a report
titled "The ROI of Personas", Forrester Research Inc. found that a
website redesign with personas can provide a return on capital up
to four times greater than one lacking personas.
"There is tremendous opportunity in customer experience
management, and PersonaDrive is only part of the equation," said
PersonaDrive CEO Jason Wise.
"We've been proud to see personas help teams move faster,
communicate better, and get laser focused on what matters most to
deliver better outcomes for their customers. We're really impressed
with the vision and expertise the McorpCX team brings to the table,
and are excited for future innovations."
Mr. Wise and PersonaDrive CTO Matthew
Smith will join McorpCX in an advisory capacity to support
the integration of the core platform, services, and customers into
McorpCX's existing business and offerings.
According to McorpCX president Michael
Hinshaw, "We believe the PersonaDrive acquisition fits
perfectly into our strategy of creating the leading SaaS platform
for customer experience management. By automating many of the
high-value, high-effort and primarily manual methodologies that
drive customer insights and CX management, McorpCX is expected to
bring a compelling value proposition to its growing list of
customer-focused clients."
About PersonaDrive
PersonaDrive is a pioneering developer of persona creation,
management, and sharing tools since 2015. Their cloud-based
platform and proprietary persona methodology helps teams all over
the world organize and centralize user research to create an
actionable source of customer insights in the form of
personas. Personas is designed to reduce fragmentation and
enable greater results for customer-centric Information Technology,
Human Resources, Sales, Marketing, and Engineering teams at
companies of all sizes.
Visit the Company online at https://www.personadrive.com.
About McorpCX
McorpCX is a leading customer experience services company
delivering consulting and technology solutions to customer-centric
organizations since 2002. Touchpoint Mapping®, our signature
product and approach to quantifying customer experience, provides
some of the world's leading companies with important insights
concerning their customers by automatically mapping the complex,
cross-channel maze of touchpoints that drive customer experience. A
pioneer in the fast-growing customer experience services and
technology sector, our proprietary approach and cloud-based
software deliver actionable data and on-demand
"Voice-of-the-Customer" insights to improve customer experience,
brand position, customer and employee satisfaction, loyalty and
engagement for leaders in financial services, retail, technology,
consumer products, and other industries.
Visit the Company online at http://www.mcorp.cx/ (information on
our website is not part of this press release).
Forward-Looking Statements
Certain statements contained in this press release may
constitute "forward-looking statements" within the meaning of
United States securities laws and
applicable Canadian securities legislation. Forward-looking
statements include statements relating to the Company's and
PersonaDrive's businesses. Such statements involve assumptions
relating to the Company's business, PersonaDrive's products and
services, the ability of the Company to execute on its business
plan, the competitive environment of the Company's products and
services, the successful integration of PersonaDrive's business
into the Company's operations, and the future pricing of the
Company's products and services. Such forward-looking statements
involve known and unknown risks, uncertainties and other factors
that may cause the Company's actual results to be materially
different from any future results expressed or implied by these
statements. Such factors include the following: general economic
and business conditions, changes in demand for the Company's
products and services, changes in the competitive environment and
the introduction of competing software solutions by competitors,
the Company's expected synergies and other financial benefits from
the acquisition of PersonaDrive might not be realized within the
expected time frames and costs or difficulties relating to
integration matters might be greater than expected, the
Company's ability to complete any future required financing and the
Company's dependence upon and availability of qualified personnel.
Investors should refer to the Company's Annual Report on Form 10-K
and Quarterly Reports on Form 10-Q for a more comprehensive
discussion of the risks that are material to the Company and its
business. In light of these and other uncertainties, the
forward-looking statements included in this press release should
not be regarded as a representation by the Company that its plans
and objectives will be achieved. These forward-looking statements
speak only as of the date of this press release, and the Company
undertakes no obligation to update or revise the statements.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of
this release.
SOURCE McorpCX, Inc.
