Multimedia Nova Corporation Launches "Diversity Media Services LTD"
16 Novembre 2007 - 1:37AM
Marketwired
TORONTO, ONTARIO (TSX VENTURE: MNC.A) is pleased to announce the
launch of Diversity Media Services ("DMS") designed to respond to
the needs of clients who are increasingly requesting cultural
marketing solutions, effectively filling the void that is not being
addressed by traditional media.
"Today's demographic reality has created a need for DMS, an
agency designed to be the conduit between corporate Canada and
multicultural consumers", stated Multimedia Nova Corporation
President, Lori Abittan. "DMS, currently serving over 30 of the 55
languages spoken in Ontario and approximately 1,000,000 households,
will provide its clients with unparalleled multicultural media
reach, effective deployment of advertising resources, and competent
adaptation of the advertising message in the many voices of
Canada."
Multimedia's many years of expertise in cultural media,
publishing and printing, provides context as DMS leverages
demographic analysis and provides access to gravity points in each
cultural community through its own network and partner
publishers.
Abittan added, "DMS's ability to efficiently develop media
strategies for any product, service or organization through today's
ever-changing multicultural market is matched by our long-term
experience to successfully deliver the appropriate solutions in a
'one stop shop' for advertisers. Multicultural media products are
read cover to cover, are unduplicated and are tools of integration
for newcomers and validation in mature cultural groups. Put simply:
we are the 'Media for the New Mainstream' in action."
"The New Mainstream represents a united Canada", continued
Abittan. "A Canada that has come to realize that diversity is what
defines it, and the dynamics created through cultural interaction
are powerful tools driving shared visions and common goals."
Multimedia Nova Corporation is an integrated Canadian
communications enterprise, based in Toronto. DMS plans to expand
its partner network to other culturally diverse centers such as
Vancouver, Calgary, Edmonton and Montreal.
Multimedia Nova Corporation's properties include: Corriere
Canadese (Italian daily newspaper and web site); Tandem (Corriere's
English weekend edition and weekly web site); Correo Canadiense
(Spanish weekly newspaper and daily web site); Nove Ilhas/O Correio
Canadiano (Portuguese weekly); the Town Crier group of 10 community
newspapers and weekly web site; Vaughan Today (English weekly
newspaper and daily web site) and Insieme (Italian weekly in
Montreal). Multimedia Nova subsidiaries include: Multicom Media
Services, NewsWeb Printing & Distribution Corporation,
Diversity Media Services Ltd. and World Television Network/Le
Reseau Telemonde Inc.
QUICK FACTS
- According to Environics (Environics Analytics 2007 Demographic
Estimates & Projections), Ontario is the market at our doorstep
with 12.8 million people, and approximately 3.1 million people in
the province who have identified their home language to be other
than English or French.
- During the past 10 years, the immigrant population of Toronto
has grown to 48% of the city's total population(i)
- Multicultural communities are expanding their voice in
Ontario. In 2005, there were 230 multicultural publications in
Ontario and a total of 337 multicultural publications in
Canada.(ii) A great many more cultural publications operate outside
official recognition.
(i) Statistic Canada
(ii) Canada's Ethnocultural Press, Canadian Heritage 2006
The TSX Venture Exchange does not accept responsibility for the
adequacy or accuracy of this release.
Contacts: Multimedia Nova Corporation Lori Abittan President and
Chief Executive Officer (416) 785-4302 (416) 785-4303 (FAX) Email:
Lori@multimedianova.com
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