Canadian Organizations Want to Hire More Diverse Candidates
11 Marzo 2010 - 2:00PM
Marketwired
The official unemployment rate may be holding steady, but most
Canadian recruiters are seeing a marked uptick in demand for
candidates - and it's renewing their interest in recruiting
candidates from diversity groups such as visible minorities and
recent immigrants, according to a new survey by TalentOyster.com.
"As the economy picks up, talent shortages are becoming more
apparent," says John Sutton, Managing Director of TalentOyster.com,
Canada's first multi-lingual job board, headquartered in Toronto.
"Companies are actively looking to tap into new talent pools to get
the people they need."
Talent Oyster recently conducted a survey of more than 500
Canadian HR and recruiting professionals. 64% of respondents said
they were interested in recruiting diverse candidates because they
needed to tap into alternative talent pools; 32% said diverse
candidates would help them address chronic skills shortages. But
it's not just a numbers game.
"As Canada's overall population becomes more diverse - with more
than 5 million households containing new Canadians or speaking a
language other than English - the consumer base is accordingly more
diverse," says Sutton, who's been working in the recruiting
industry for more than 10 years. "Companies are looking for
employees which reflect their customers, clients and other
stakeholders." (46% of Canadian recruiters and HR professionals say
their interest in recruiting and hiring diverse candidates is
because they want their workforce to better reflect their
customers/clients.)
Unsurprisingly, interest in diverse candidates has increased:
73% said that Canadian organizations have become more interested in
diversity recruiting in the past 5 years.
What 'diverse' categories are companies most interested in now?
Survey respondents indicated that:
-- Visible minorities: 82%
-- Native Canadians/Aboriginal peoples: 59%
-- Persons with disabilities: 46%
-- New Canadians with English as a second language: 32%
-- Age-related (50+): 14%
-- GLBTQ (Gay/Lesbian/BiSexual/Transgendered/Queer): 9%
But they don't necessarily know where to start. "The big
challenge for companies now," says Sutton, "is that they don't
always know where to find diverse candidates. If they need, say, 10
Arabic- or Mandarin-speaking engineers by next week, where do they
start to look? That's where TalentOyster.com can help. By providing
a job board in 11 languages simultaneously, we give employers a
good starting point."
ABOUT THE SURVEY
Survey was conducted by TalentOyster.com between March 2-9,
2010, using online and offline channels. The 532 respondents were
recruiting and HR professionals across Canada, representing small,
mid-sized and large organizations in all provinces.
ABOUT TALENT OYSTER
TalentOyster.com is Canada's first employment website/job board
in 11 languages, including Arabic, Vietnamese, Mandarin, Tagalog
and Punjabi. With employer partners like Xerox, Telus, Loblaw,
Head2Head and Molson, Talent Oyster (a division of Multimedia Nova
Corporation (TSX VENTURE: MNC.A) a publicly-traded company,
publishers/distributors of in-language media across Canada)
connects diverse job seekers with the employers who want to hire
them.
Contacts: Sarah Welstead Media director 416.809.7829
sarah@stayawake.tv
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