SENSIO Successfully Demonstrates Live 3D Content Streaming on PC Platform at the National Association of Broadcasters Show 2009
28 Aprile 2009 - 7:19PM
Marketwired
Technologies SENSIO Inc. ("SENSIO") (TSX VENTURE: SIO), inventor of
the SENSIO� 3D technology, has gained marked success at the
National Association of Broadcasters ("NAB") business fair in Las
Vegas through its innovation of being the first to stream live 3D
content in IP format using its SENSIO� 3D technology.
The objective of the demonstration was to demonstrate to the
industry players that a signal encoded in SENSIO� 3D technology is
compatible with all existing distribution channels, including IP
transmission, which makes it compatible with numerous platforms and
creates multiple possibilities for 3D broadcasting. From the same
signal in SENSIO format, a live 3D event can now be broadcast
simultaneously in digital movie theaters, in the home and on the
Web, making it accessible to all consumers. "Our attendance at NAB
allowed us to stand out as we demonstrated to producers of live
events and to broadcasters that our technology is fully compatible,
mature and ready for immediate deployment as it uses existing
broadcast equipment; avoiding expensive infrastructure adaptations
or modifications", explains Nicholas Routhier, President and Chief
Executive Officer of SENSIO.
New Sources of Revenue for Producers of Live 3D Events
Thanks to its multiple broadcast possibilities, SENSIO� 3D
technology significantly increases the number of consumers that can
be reached, which multiplies the sources of revenue that can be
generated by these events. Now, in addition to movie theaters, live
3D events can be made available via pay TV, through video-on-demand
and streaming via the Web. Exploiting these additional channels
strengthens the business model for production of live 3D events,
which over time will promote increased production of these
events.
SENSIO participates in another conference on 3D at the NAB
SENSIO's Executive Vice President and Chief Marketing Officer,
Richard LaBerge, participated as a panelist in the conference "The
Evolution of Live 3D Events: Lessons from the Field", which was
presented on April 21. In front of an audience of 250 people, the
different players involved in the first two live 3D events, which
took place in the United States, did a come back on these events
and on the positive perspectives for the future of this expanding
field.
The first live 3D event within the European market in SENSIO�
3D
Announced during NAB, SENSIO� 3D technology allowed the
broadcast of the first live 3D event in Europe. A basketball game
was successfully broadcast in SENSIO� 3D to several digital
theatres located in Italy. Confirming SENSIO's leadership in live
3D broadcast, its technology continues its expansion within the
European and the American markets. SENSIO remains the only
technology allowing live 3D broadcast to be deployed in a digital
theatre network.
About SENSIO
Founded in 1999 and headquartered in Montreal, Canada, SENSIO
develops and markets forward-looking stereoscopic technologies
designed to offer the most advanced and immersive cinematographic
experience available. Its flagship technology, SENSIO�3D, allows
the high-quality distribution of 3D content through conventional 2D
channels and playback on any display device, including plasma TVs,
HDTV and glass-free 3D displays. Working with major Hollywood
studios and large format 3D film producers, SENSIO has built up one
of the world's largest libraries of 3D movies for the home
entertainment market.
SENSIO� is a trademark of SENSIO Technologies Inc.
This news release contains forward-looking statements that
reflect the Company's expectations with regard to future events.
Actual events could differ significantly from those anticipated in
this document.
"Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release."
Contacts: Investor Relations: Groupe Evolution Inc. Sylvain
Archambault President and Chief Executive Officer 514-448-4887
s.archambault@evolutiongrp.com SENSIO Technologies Inc. Michael
Malynowsky Director, Product Development 514-846-2022 ext. 10
Michael.malynowsky@sensio.tv
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