Verimatrix Releases Counterspy as a New Anti-Piracy Solution with First-Ever Defensive Capabilities
18 Marzo 2024 - 5:45PM
Business Wire
Verimatrix customer who deployed Counterspy
realized an OPEX savings of $300k and prevented direct piracy
losses of $21 million
Live Verimatrix webinar on March 19 to feature
security experts offering insights surrounding sports piracy and
new strategies for safeguarding streaming revenue
Regulatory News:
Verimatrix, (Euronext Paris: VMX), the leader in powering the
modern connected world with people-centered security, today
announced general availability of its new Verimatrix Counterspy
anti-piracy solution -- the most advanced anti-piracy technology
seen in the past decade.
Counterspy leverages technology first developed by the company's
cybersecurity team back in 2021 to offer an innovative new way to
counter the rise in video piracy in an era where streaming apps are
prevalent. Counterspy is a standalone product within Verimatrix's
anti-piracy team, engineered to prevent video content theft, shield
apps from attack, and provide ongoing piracy threat prediction,
detection and response services.
Counterspy goes beyond traditional methods to ensure top-tier
security for media app subscribers, safeguarding content across
various devices. It fills the gap in authentication created by the
shift from operator-controlled set top box hardware to retail or
app-based OTT clients, allowing operators to distribute content
confidently while preventing piracy. With Counterspy, each app
instance is authenticated and tied to a specific subscriber,
ensuring transparency and control over access. By safeguarding the
authentication token from theft or manipulation, Counterspy
prevents abuse and ensures legitimate access to content, going
above and beyond traditional DRM vendors.
What makes Counterspy stand out:
- Unique Protection and Threat Detection from the Video Service
Provider to the Consumer Device: Verimatrix Counterspy effortlessly
brings security into the unmanaged consumer device via the video
app, something that has been lacking since the explosion of OTT
streaming services that use consumers’ own devices. Verimatrix
combined the best of its anti-piracy technologies with its
cybersecurity innovations to create a bold new approach to tackling
the piracy problem – a breakthrough leap forward.
- AI/ML-Driven Real-Time Protection: Leveraging the latest in
artificial intelligence and machine learning, Counterspy can
quickly identify piracy signals and cybersecurity threats, allowing
for the real-time deployment of countermeasures.
- Multi-Layered Security Approach: Counterspy builds on proven
technologies such as DRM and watermarking, with a new generation of
sophisticated app protection and piracy monitoring tools to detect
suspicious activity. This allows video service providers to
pinpoint suspicious behavior at its source – as it’s happening – to
thwart bad actors without impacting the experience of legitimate
service subscribers. By shielding the app, Counterspy also protects
personal information and payment card details belonging to video
service subscribers. This multi-layered approach to video content +
app security, along with the ability to deploy real-time
anti-piracy countermeasures, allows streaming operators to
continuously evolve their response to emerging threats – staying
one step ahead of the pirates.
“With our release of Counterspy, Verimatrix is at the forefront
of the innovation needed to fight today’s sophisticated pirates
within a vastly connected content viewing ecosystem,” said Andrew
Bear, head of anti-piracy business at Verimatrix. “Yesterday’s
security approaches are no longer enough to protect both revenue
and content. Counterspy enables streaming operators to immediately
fight back against pirates that seek to use the latest and often
unnoticed business-draining techniques. We see Counterspy as a
giant leap forward for security in the M&E industry because it
can be directly linked to millions of dollars in prevented
piracy-related losses as well as notable operating cost
savings.”
For operators, Counterspy targets piracy and revenue leakage,
enhances content security and app protections, and helps prevent
the compromise of user data. A Verimatrix telco customer who
deployed an early release version of Counterspy realized an OPEX
savings of $300,000, and they prevented direct piracy losses of $21
million in one year. Counterspy's design for speedy and
straightforward integration into streaming video clients allows
operators to detect and efficiently counteract piracy directly at
its source – serving as an "autonomous security solution" that
stands in stark contrast to traditional methods.
Counterspy is part of the Verimatrix Streamkeeper suite of
security solutions and can be flexibly deployed alongside other
Verimatrix technologies, including Multi-DRM and Watermarking.
Operators can schedule a demo by clicking here.
A live webinar is scheduled to take place on March 19 at 5 p.m.
CET / 9 a.m. PST with security experts from Verimatrix and sports
leader beIN discussing piracy in today’s video ecosystem and
showing why a combination of classic video protection and
cybersecurity is key for success. Presenters include Lee Kent from
beIN, Klaus Schenk, SVP Security and Threat Research at Verimatrix,
and Maria Malinkowitsch, VP Video Protection Business at
Verimatrix. Register here.
A companion white paper has also been made available for
download, "Securing the Streaming Seas: Verimatrix Counterspy's
Superior Defense Against Piracy In a World Dominated by Video
Apps."
About Verimatrix Verimatrix (Euronext Paris: VMX) helps
power the modern connected world with security made for people. We
protect digital content, applications, and devices with intuitive,
people-centered and frictionless security. Leading brands turn to
Verimatrix to secure everything from premium movies and live
streaming sports, to sensitive financial and healthcare data, to
mission-critical mobile applications. We enable the trusted
connections our customers depend on to deliver compelling content
and experiences to millions of consumers around the world.
Verimatrix helps partners get to market faster, scale easily,
protect valuable revenue streams, and win new business. Visit
www.verimatrix.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240318045012/en/
Verimatrix Investor: Jean-François Labadie, Chief
Financial Officer finance@verimatrix.com
Verimatrix Media: Matthew Zintel
matthew.zintel@zintelpr.com
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