TSXV Trading Symbol: VPI
VANCOUVER, BC, March 9, 2021 /CNW/ - Vitality Products Inc.
(TSXV: VPI) (the "Company" or "Vitality"), an award-winning line of
vitamins and natural health supplements, launches today a
four-month advertising campaign to increase sales and market share
in BC's Lower Mainland – one of Canada's largest natural health markets. Three
radio spots will play 960 times over three-months on two radio
stations (Z95.3 FM and the Breeze 104.3 FM) and align with a
four-month digital marketing campaign of social media (Facebook),
display, retargeting and search (Google ad words).
The integrated campaign will connect with female consumers in
Vancouver, the Lower Mainland and
Sea-to-Sky including Whistler to drive sales online at
www.vitality.ca and into natural health stores.
Vitality has contracted Stingray and its digital partner Acuity
to manage the campaigns. The campaigns will focus heavily on
Vitality® Power Iron + Organic Spirulina, the Company's
leading product; Vitality® Magnesium + Chamomile for
Kids; and Vitality GlowTM Collagen + Cranberry.
Magnesium and collagen are two fast growth categories in natural
health and are new products recently launched by Vitality.
"British Columbia is home to
some of North America's most
progressive consumers of natural health products, and it's our
backyard," said Cheryl Grant,
President & CEO. "We are proud to make our products in BC and
will leverage the successes of this new campaign to grow in
additional markets."
The digital ads will focus on five products on social media
advertising, search, and banner ads including Vitality®
Power Iron + Organic Spirulina, Vitality® Relax+,
Vitality® Time Release SuperMulti+, Vitality®
Magnesium + Chamomile for Kids and Vitality GlowTM
Collagen + Cranberry. The digital ads are intended to convert
purchases to increase brand awareness, capture new customers and
increase direct to consumer sales.
The digital media campaign will run until mid-June and radio
spots until May 23.
VITALITY WINS FIVE ALIVE AWARDS
Vitality has won five alive Awards, which recognize the best in
Canada's natural health industry
as voted by consumers and retailers. The alive Awards have been
showcasing the best of the best in natural health for more than 20
years. Vitality has won:
- Vitality GlowTM Collagen + Cranberry – Gold –
Consumer Choice – Best New Supplement
- Vitality GlowTM Collagen + Cranberry – Silver –
Retailer Choice – Best New Supplement
- Vitality® Power Iron + Organic Spirulina – Silver –
Retailer Choice – Women's Health
- Vitality® Trace Minerals + Chlorella – Gold –
Retailer Choice – Best New Supplement
- Vitality® Trace Minerals + Chlorella – Silver –
Consumer Choice – Best New Supplement
About Stingray
Montreal-based Stingray Group Inc. (TSX:
RAY.A; RAY.B) is a leading music, media, and technology company.
Stingray is a premium provider of curated direct-to-consumer and
B2B services and reaches 400 million subscribers (or users) in 160
countries. For more information: www.stingray.com.
About Acuity
AcuityAds Holdings Inc. (TSX: AT) is a
leading technology company that provides marketers a one-stop
solution for omnichannel digital advertising with best-of-category
return on advertising spend. Its journey automation technology,
illumin™, offers planning, buying and real-time intelligence from
one platform. For more information: www.acuityads.com.
About Vitality
Visit our new Investor site: investinvitality.com
VITALITY® is an award-winning line of clean vitamins and
supplements, marketed to natural health retailers and health and
wellness conscious consumers. Manufactured locally in BC, and
currently sold in 600 natural health stores and online, the
products are non-GMO and third party tested. Following the
proven success of the line through repeat orders and same store
sales growth, the Company is focused on expanding distribution and
growing sales in-store and online; evaluating, researching and
developing new products for future distribution; and exploring new
markets for its products.
On behalf of the Board of
VITALITY PRODUCTS INC.
"Cheryl A. Grant"
(signed)
__________________________________
Cheryl A. Grant, President &
CEO
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SOURCE Vitality Products Inc.