VANCOUVER, BC, Nov. 17, 2021 /CNW/ - Vitality Products Inc.
(TSXV: VPI) (the "Company" or "Vitality") is pleased to announce
the launch of subscription-based ordering of its award-winning line
of vitamins and supplements, allowing customers to make purchases
on a convenient, recurring basis. Additionally, the Company has
redesigned its website to facilitate this new service and improve
its ease of use and functionality from a consumer perspective.
"We are extremely excited to announce the launch of our new
subscription platform. With the growing demand from consumers to
purchase vitamins and supplements online, the launch of Vitality's
new subscription platform positions the Company to reach and build
with new and existing customers. Our new website is designed to put
customers first, and by providing a seamless customer experience,
Vitality aims to make direct purchases easy," said Cheryl Grant, President & CEO; "the launch
of the new website complete with subscription service has been a
key objective for Vitality and we look forward to sharing more
details on our growth through this new channel in the future."
Significantly, 15% of online consumers have subscribed to an
e-commerce service in the last year and of those over 60% are
female. Consumers use subscriptions for convenience, replenishment
and access to perks including discounts.1
The entrance of a subscription service allows for customers to
be charged on a recurring basis for products. Customers can choose
how often they want to receive product(s) with monthly intervals of
shipping every month and up to once every six months. Customers
have the option to renew, cancel at any time, or pause orders for
convenience; while Vitality will have the opportunity to build with
customers and generate recurring revenue.
Vitality's new website has added enhanced features on product
pages including videos and customer reviews to support education
and conversion to purchase. Over the next three months, Vitality
will increase search advertising and social media ads to drive new
customers to www.vitality.ca and www.vitalityglow.ca, which
features Vitality's new collagen line. In addition, email campaigns
will engage past customers on vitality.ca to sign up for the new
subscription service. November to February is one of the busiest
seasons for natural health, and supplements with New Year, New You
– as customers commit to a healthier lifestyle and explore new
products.
To view the new website with Subscribe & Save visit:
www.vitality.ca.
1 Lisa Ross, The Rise
of E-Commerce Subscription Model and Services – Statists and
Trends. May 12, 2021.
https://www.invespcro.com/blog/e-commerce-subscription-model/
About Vitality
Visit our new Investor site: investinvitality.com
VITALITY® is an award-winning line of clean vitamins and
supplements, marketed to natural health retailers and health and
wellness conscious consumers. Manufactured locally in BC, and
currently sold in 600 natural health stores and online, the
products are non-GMO and third party tested. Following the proven
success of the line through repeat orders and same store sales
growth, the Company is focused on expanding distribution and
growing sales in-store and online; evaluating, researching, and
developing new products for future distribution; and exploring new
markets for its products.
On behalf of the Board of
VITALITY PRODUCTS INC.
"Cheryl A. Grant"
(signed)
_________________________________
Cheryl
A. Grant, President & CEO
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SOURCE Vitality Products Inc.