TSXV Trading Symbol: VPI
Threshold distributes to over 5,500 retailers
across the United States and
Internationally
VANCOUVER, BC, July 18,
2022 /CNW/ - Vitality Products Inc. (TSXV: VPI) (the
"Company" or "Vitality") is pleased to announce it has signed an
exclusive agreement for distribution of Vitality's premium line of
vitamins and supplements across the
United States with Threshold Enterprises – a leading
national wholesale distributor of dietary supplements and health
care products to the natural foods industry and health care
professionals.
"This is a significant milestone for Vitality and our future
growth in the United States," says
Cheryl Grant, President & CEO of
Vitality. "We have been working with Threshold since Natural
Products Expo West in March to complete an exclusive distribution
agreement and are extremely excited to build with Threshold and
their established customer base and experienced sales team across
the United States."
Founded in 1978, Threshold Enterprises, Ltd. is based in
Scotts Valley, California and
shares a vision to empower wellness on a global scale by providing
fine-quality dietary supplements and nutritional education.
Recognized as one of the largest manufacturers and distributors of
nutritional supplements and other natural products, Threshold has a
team of 40 sales representatives and distributes from two
warehouses to 5,500 retailers across 50 states and internationally.
Threshold, as one of the leading distributors, works with 450
leading natural brands and will support the marketing and sales of
Vitality into retailers for product delivery to retailers starting
in September 2022.
Grass Roots Marketing, Vitality's previously announced western
United States broker, is currently
presenting to retailers including pre-commit orders with natural
health retailers to be fulfilled by Threshold starting in
September 2022.
The full line of Vitality's products will be distributed through
Threshold including Power Iron + Spirulina (30, 60 and 120 vcaps),
Daily Iron + Spirulina (30 and 60 vcaps), Time Release Super Multi+
(60 tab), Time Release B Complex 60 + Vitamin C 600 mg (60 tab),
Digest+ (60 tab), Relax+ (60 tab), Magnesium + Chamomile for Kids
(120g powder), Magnesium + Chamomile Adults (120g powder and 90
vcap), Trace Minerals + Chlorella (30 and 90 vcaps) and the
Vitality Glow line: Marine Collagen + Biotin (153g and 255g),
Marine Collagen + Rose (200g) and Marine Collagen + Cranberry
(200g).
About Vitality
Visit our Investor site: investinvitality.com
VITALITY® is an award-winning line of clean vitamins and
supplements, marketed to natural health retailers and health and
wellness conscious consumers. Manufactured locally in BC,
Canada and currently sold in 600
natural health stores and online, the products are non-GMO and
third party tested. Following the proven success of the line
through repeat orders and same store sales growth, the Company is
focused on expanding distribution and growing sales in-store and
online; evaluating, researching and developing new products for
future distribution; and exploring new markets for its
products. To view our products, visit: www.vitality.ca.
On behalf of the Board of
VITALITY PRODUCTS INC.
"Cheryl A. Grant"
(signed)
__________________________________
Cheryl A. Grant, President &
CEO
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SOURCE Vitality Products Inc.