XCT Cell-Loc Location Technologies Inc.

Cell-Loc Location Technologies Inc. (TSX VENTURE:XCT) ("Cell-Loc") in their
commitment to improve communications with our stakeholders and investors is
pleased to announce a restructuring of its business arrangement with Bravia
Capital ("Bravia") and X3 Telecomunicacoes Equipamentos Ltda. ("X3"),
collectively the Brazil operations (the "Brazil Operations"). 


"Since taking over on June 29, 2010, the new board and management have been
actively dealing with the challenges and opportunities facing the company," said
Keith Bohn, Interim CEO, "Despite some of the risks, we are confident that the
company will be able to take advantage of the opportunities being presented to
rebuild shareholder value. We are pleased to announce the new agreement with the
Brazil Operations as a first step in establishing Cell-Loc as an intellectual
property company focused on the design and development of wireless data and
location technology." 


Cell-Loc is pleased to announce it has entered into a professional services
agreement ("PSA") with the Brazil Operation for a minimum one (1) year term. The
PSA requires that the Brazil Operation pay Cell-Loc a minimum of $600,000 over
the term for on-going engineering design and support services. Cell-Loc has
agreed to provide the Brazil Operations with the design and development of
Beacon 7 - the next generation beacon designed to combat vehicle theft and
incorporate unique safeguards for operating when jammer devices are deployed.
Beacon 7 is expected to significantly improve theft recovery by offering built
in intelligence to automatically alert the monitoring company when a theft is
initiated. The Company is projecting that the design of the Beacon 7 will be
completed for our customer by the end of Q3, 2010. The Brazil Operation has also
requested additional beacon derivatives, telemetry and other packet data
applications. This will provide Cell-Loc with additional service revenue and
incremental royalty revenue from the Brazil Operations.


As part of the PSA, Cell-Loc has reached an agreement with the Brazil Operations
to immediately rehire all Calgary based technical staff currently employed by
the Brazil Operations back to Cell-Loc.


In addition to the new agreement, Cell-Loc reports the following updates to
business operations 




i.  Cell-Loc's Board has granted performance and incentive stock options
    ("Options") to officers, directors and employees of the Company. The
    total amount of Options under this grant is 1,935,000 common shares
    (1,065,000 to employees & 870,000 to directors) at a price of $0.10 per
    share based on the closing price of the stock on Monday July 27, 2010.
    These options are granted under the Company stock option plan approved
    by shareholders on June 29, 2010. 
    
ii. As previously announced in its July 01, 2010 press release, Cell-Loc was
    served notice that certain past insiders of Cell-Loc who are holders of
    outstanding debentures of the company are demanding repayment of their
    debenture. Since then the company has also been served with a Statement
    of Claim from one of these debenture holders. The Company is currently
    examining the merits of these claims and the validity of the
    arrangements entered into by the prior Management and Directors. Subject
    to its thorough investigation and findings, the company will vigorously
    defend itself.  
    



SOURCE: Cell-Loc Location Technologies Inc. 

SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS: 

Certain statements contained in this news release constitute forward-looking
statements, including, without limitation, the terms and obligations of the
transactions constituting the Reorganization, including the New Note, the
License Agreement and the Private Placement. By their nature, forward-looking
statements are subject to numerous risks and uncertainties, some of which are
beyond Cell-Loc's control including the impact of general economic conditions,
industry conditions, currency fluctuations, competition from other industry
participants, the lack of availability of qualified personnel or management,
stock market volatility and ability to access sufficient capital from internal
and external sources, the inability to obtain required consents, permits or
approvals, including regulatory approvals, failure to realize the anticipated
benefits of the Reorganization, counter-party risks and the risk that actual
results of the Reorganization will vary from the results forecasted and such
variations may be material. Readers are cautioned that the assumptions used in
the preparation of such information, although considered reasonable at the time
of preparation may prove to be imprecise and, as such, undue reliance should not
be placed on forward-looking statements. Cell-Loc's actual results, performance
or achievement could differ materially from those expressed in or implied by,
these forward-looking statements and, accordingly, no assurance can be given
that any of the events anticipated by the forward-looking statements will
transpire or occur, or if any of them do so, what benefits Cell-Loc will derive
therefrom. 


The forward-looking statements contained in this news release are made as of the
date of this news release. Except as required by law, Cell-Loc disclaims any
intention and assumes no obligation to update or revise any forward-looking
statements, whether as a result of new information, future events or otherwise,
except as required by applicable securities laws.

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