xRM Goes Live in the SMB Market in the USA With Smoking Everywhere
13 Gennaio 2010 - 2:30PM
Marketwired
xRM Global Inc. ("xRM Global") (TSX VENTURE: XRM) has developed and
operates the xRM Utility for some of the largest global
enterprises. The xRM Utility is a High Touch - High Trust core
infrastructure that manages the most valued relationships across
the enterprise. xRM Global is pleased to announce the launch into
the Small to Midsized market space in the USA with marketing giant
Smoking Everywhere. This is the first installation for CRM Plug,
xRM's North American value-added reseller.
"This customer is part of the reseller relationship previously
announced with CRM Plug, LLC of Florida, USA, bringing the first
customer live as a joint effort," stated Gary Bartholomew, Chairman
and CEO, xRM Global. "Smoking Everywhere required a quick-start CRM
capability tightly integrated with its financial reporting and VoiP
systems with an affordable implementation and ongoing operating
cost. The xRM Utility provides for unlimited scaling as the
enterprise grows, linking the supply chain, financial reporting and
customers with the benefits of a custom solution and ease of cloud
computing."
The xRM Utility delivers the multi-language solution required by
Smoking Everywhere for its global expansion plans. The xRM Utility
supports 'hot' desks in Smoking Everywhere's call center as well as
integration with their billing and accounting systems. Smoking
Everywhere's selection criterion was measured in cost per seat,
cost to integrate, time to deploy, multi regional support, and
capacity for growth. Launched initially for 120 users, Smoking
Everywhere's global deployment model contemplates growing to
150,000 users over the next three years.
The xRM Global delivery team had Smoking Everywhere live with
customer data in ten business days from the start of
implementation. Smoking Everywhere experienced an immediate 20%
reduction in support turnaround times. This prompted increased
customer satisfaction, reduced call center overhead costs and
increased sales.
"Smoking Everywhere's agents are much more effective with CRM
Plug. They have reduced the processing time for product support,
dealer support and customer reorders. Agents now spend less time on
each call and can respond to more calls" states Elicko Eli Taieb,
President, CRM Plug, LLC. "We were all impressed with the speed to
market and how easy it was to customize. Smoking Everywhere will
soon be expanding into the Middle East, China and Brazil."
About Smoking Everywhere, Inc.
Smoking Everywhere is a privately held company, based out of
Sunrise Flordia. They are a leader in the smokeless electronic
cigarette business. Their nicotine delivery system looks like a
real cigarette, produces steam that looks like smoke and delivers a
measured dose if nicotine. It eliminates harmful substances such as
cyanide, arsenic and tar. As such, it can be used to replace a wide
range of nicotine products. Smoking Everywhere uses an integrated
distribution model using both direct and channel selling. Customers
can purchase via the Internet, call centre or through authorised
retailers. Additional information about Smoking Everywhere can be
found at www.smoking-everywhere.com.
About xRM Global Inc.
xRM Global empowers people within the enterprise to achieve
"high-touch, high-trust" interactions dramatically improving
overall financial performance and building highly interactive
social networks. This relationship centric automation is performed
on xRM Global's On-Demand Enterprise 2.0 relationship management
utility (the "xRM Utility"). The xRM Utility captures the best and
most innovative practices of each industry and deploys them on a
global basis enabling the transformation of an entire enterprise
from a "Command & Control" structure to a "High-touch,
High-trust" culture. People now have the freedom to focus on
building and managing relationships, both internally and
externally, which are integral to the enterprise. Best Practices
are developed globally and are published in the Best Practices
Marketplace within the xRM Utility allowing our customers to
rapidly deploy new products and services locally and
internationally without the large expense of systems discovery and
development. Best practices are developed for internal and external
relationship management as well as for the entire enterprise within
industry verticals such as insurance, wealth management and
telecom. Additional information about xRM Global can be found at
www.xrmglobal.com and at www.sedar.com.
Forward-looking statements
This news release includes certain forward-looking statements
within the meaning of Canadian securities laws. Forward-looking
statements involve risks, uncertainties and other factors that
could cause actual results, performance, prospects and
opportunities to differ materially from those expressed in such
forward-looking statements. Forward-looking statements in this news
release include, but are not limited to, economic performance and
future plans and objectives of xRM Global. Any number of important
factors could cause actual results to differ materially from these
forward-looking statements. Although xRM Global believes that the
assumptions and factors used in making these forward-looking
statements are reasonable, undue reliance should not be placed on
these statements, which only apply as of the date of this news
release, and no assurance can be given that any such events will
occur in the disclosed timeframes or at all. xRM Global disclaims
any intention or obligation to update or revise any forward-looking
statement, whether as a result of new information, future events or
otherwise.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Contacts: xRM Global Inc. Gary Bartholomew Chairman & CEO
647.400.6927 gbartholomew@xrmglobal.com xRM Global Inc. Paige
Gaudette 416.400.3021 pgaudette@xrmglobal.com
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