ASFX American Scientific Resources Inc (CE)

This Super Bowl Sunday, Fox network will not broadcast Super Bowl XLIII, but "Fox & Friends" will still feature a super star, the Kidz-Med Thermofocus 5-in-1 Non-Contact Thermometer.

Kidz-Med Inc., a subsidiary of American Scientific Resources, Inc. (PINKSHEETS: ASFX), is excited to announce that the Kidz-Med Thermofocus 5-in-1 Non-Contact Thermometer is slated to debut on the Fox News Network's "Fox & Friends" morning program (http://www.foxnews.com/foxfriends/) on Sunday, February 1 at 7:50am EST just in time to kick off Super Bowl Sunday 2009.

The Kidz-Med Thermofocus 5-in-1 Non-Contact Thermometer has been chosen by renowned Safety Mom, and national child safety expert, Alison Rhodes to be featured in broadcast segments on a nationwide home media tour promoting child safety resolutions for 2009. (See Mommy Media Mania: http://biz.yahoo.com/iw/090122/0468183.html)

Ms. Rhodes has previously been featured on numerous television segments discussing child safety, heath and wellness and the benefits of "going green" including ABC's "Good Morning America," NBC's "The Today Show," ABC "World News Tonight," Court TV, Oxygen's "The Gayle King Show," PBS' "Keeping Kids Healthy," Discovery Health's "Runway Moms," NBC's "Open House," CNN and CNBC.

"We are thrilled that Alison Rhodes has chosen the Kidz-Med Thermofocus to share with viewers on a mass scale as something that will make their lives safer, easier and ultimately happier," states Erika Stanczak, Marketing Communications Officer for Kidz-Med Inc.

The Kidz-med Thermofocus 5-in-1 Non-Contact Thermometer can also be seen on NBC-TV News 9 (Denver), WTSP-TV CBS-News 10 (Tampa Bay, FL), and WFMY-TV CBS-News 2 (Greensboro, NC), YouTube.com, and Celebrity-babies.com. The Company has also been profiled in the South Florida Business Journal, the Pittsburgh Tribune-Review and the Tulsa World as well as at AudioStocks.com, Business Talk Radio, Thingamababy.com, Momgenerations.com, Cafemom.com, Mommafindings.com and Buzzillions.com and soon, MomDot.com (http://www.momdot.com/topmomblogs/).

About Kidz-Med, Inc.

A division of American Scientific Resources, Inc., Kidz-Med, Inc., was founded in 1993 by Dr. Christopher F. Tirotta to create children's pre-operative educational videos "A Hospital Trip With Dr. Bip" and "Dr. Bip's New Baby Tips." Today, Kidz-Med, Inc. is leading the pediatric and children's health and safety products industry in innovation by providing the most revolutionary patented family-friendly products sourced from around the globe to help keep children safe and parents reassured. For additional information, visit www.kidzmed.com or, www.americansci.com.

Safe Harbor

This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

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