DBMM'S Partnership With American Green Ramps Up, While Digital Clarity Wins Spot in Top 10 Social Media Marketers

 NEW YORK, NY and LOS ANGELES, CA and LONDON, UNITED KINGDOM and TEMPE, AZ - (NewMediaWire) - April 20, 2015 - Digital Brand Media & Marketing Group, Inc. (OTC PINK: DBMM) released its 2Q financial results for fiscal year 2015 to the public as well as details on activities which strengthen its relationship with its significant client, American Green (OTC PINK: ERBB).

Reggie James, Co-Chief Operating Officer and Senior Vice-President Marketing & Communications commented: "DBMM is very encouraged by its results for the first half of fiscal year 2015 as sales have increased 21% and Operating Net Loss has been reduced by 62%. DBMM continues its upward trend as it expands its relationship with the first publicly-traded medical marijuana dispensary brand in the world, American Green."

James added, "Digital Clarity has completed Phase One which tested contemporary American Green apparel through the Clothing Channel. With a focus on Paid Search Optimization and Digital Clarity's analytic algorithms, the stage is set to take the campaign forward applying the results of the diagnostics in an evolving campaign which increases revenues accordingly."

Stephen Shearin, President, American Green, said: "The technical and marketing team at Digital Clarity has been working closely with our team utilizing DC's data-driven approach, to design and execute a campaign directed at increasing ROI. American Green expects to expand its relationship with DBMM's Digital Clarity as the results continue to come in. We are very encouraged and looking forward to a healthy relationship as the marijuana industry is increasing exponentially and vendors must be very nimble to deal with the challenges presented by the stigma that remains surrounding our market. Digital Clarity's ability to translate our strategy into creative campaigns enhances our brand and our reach."

For the 3rd year in a row, Digital Clarity has been named as one of the Top Ten Social Media Marketing Companies by TOPSEO's, an independent authority on search vendors, headquartered in the UK. This prestigious award attests to DBMM's Digital Clarity's standing in the digital technology industry. Social Media Marketers are put through a methodological analysis to ensure the rankings contain the best companies the digital search industry has to offer. Their criteria includes timeliness, brand enhancement, consultation, methodology and reach. The TOPSEO's analysis team communicates directly with clients in order to inquire about the solutions and achievement from the client's perspective. See link TOPSEO's

The continued organic growth and industry acknowledgment puts DBMM/Digital Clarity in a very strong position to execute ongoing, aggressive business development, while positioning its capital raise and acquisition plans.

About Digital Brand Media & Marketing Group, Inc. (DBMM):

DBMM Group crafts, designs and executes digital marketing strategies across multiple ad platforms and social media networks for a broad array of clients to help each of them establish a uniform brand identity across the digital universe. The product offering is a unique value proposition of intelligent analytics provided by an experienced digital marketing and technology team.

About American Green, Inc. (ERBB):

American Green was the first publicly traded company medical marijuana dispensary brand in the world and currently has over 50,000 shareholders. It is now embarking on the strategy to become a major participant in the expanding medical and adult use cannabis market on a national scale.

American Green continues to offer retailing, branding and cultivating strategies in conjunction with its on-going business with various licensed medical marijuana medical and retail dispensaries. The company has consulted with dispensary operators in California, Colorado, Washington and Arizona. Being located in Arizona, a very effectively regulated medical marijuana (MMJ) market, American Green is focusing on providing goods and services that operators of licensed non-profit MMJ dispensaries in regulated environments require. This strategy will allow American Green to further penetrate the market and to leverage its existing brands, products and services. As a result, the ZaZZZ™ network is being adapted to sell non-MJM products to customers of MMJ dispensaries; lines of non-MJM, hemp-based products are in development; online communities, products and services are being created; and consulting opportunities involving compliance, business development and financial services have been identified.

American Green Clothing: The Company is currently selling clothing and accessories under the American Green brand. The Company is working toward developing a full-line of clothing and accessories under the American Green brand for traditional brick and mortar sales, as well as through ZaZZZ™ and MMJ dispensary networks. All products are available through web-based purchase at American Green.com.

Safe Harbor Provisions:

The foregoing contains certain predictive statements that relate to future events or future business and financial performance. Such statements can only be predictions, and the actual events or results may differ from those discussed due to, among other things, those risks described in DBMM's reports filed with the SEC. Opinions expressed herein are subject to change without notice. This document is published solely for information purposes, and is not to be construed as an offer to sell or the solicitation of an offer to buy any securities in any state. Past performance does not guarantee future performance. Additional information is available upon request.

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