GSP Rushfit Launches Direct Response TV Campaign Across Canada
27 Ottobre 2011 - 2:30PM
Marketwired
Digital Shelf Space Corp. (the "Company" or "DSS") (TSX
VENTURE:DSS)(OTCQX:DTSRF) is pleased to announce that the Company
has started its Direct Response TV campaign in Canada for its
innovative GSP RUSHFIT (www.gsprushfit.com) ultimate home workout
DVD fitness series. The GSP RUSHFIT workout series stars the
Montreal-based Mixed Martial Arts ("MMA"), World Welterweight
Champion Georges St-Pierre ("GSP").
"Now that we are in over 80% of the potential Canadian retail
doors available, we are excited to launch our new two minute, one
minute and 30 second Direct Response TV infomercials, to help
support our Canadian retail sell through and drive increased sales
online at www.gsprushfit.com," said Jeffrey Sharpe, CEO and
President of DSS. The Infomercials will air on a selection of
channels, including Sportsnet One, Fox Sports World and Showcase
Action among others.
With Q4 and Q1 being the peak season for selling fitness
products of this nature, DSS anticipates increased awareness,
consumer demand and ultimately increased Canadian and International
retail distribution for GSP RUSHFIT as a result of the launch of
its Direct Response TV campaign in North America.
About Digital Shelf Space Corp.
Digital Shelf Space is an independent producer of home
entertainment content and online delivery technology provider to
digital retailers, content owners and aggregators. Digital Shelf
Space's proprietary technology platform has been custom built to
deliver home entertainment content directly to consumers. The
platform blends e-commerce functionality and paid DVD, digital
download and streaming video delivery. For more information please
visit www.digitalshelfspace.com and to view our project with
Georges St-Pierre, please visit www.gsprushfit.com.
ON BEHALF OF THE BOARD
Jeffrey Sharpe, President & CEO
Forward Looking Statements
This news release contains "forward-looking information" within
the meaning of the Canadian securities laws. Forward-looking
information is generally identifiable by use of the words
"believes", "may", "plans", "will", "anticipates", "intends",
"budgets", "could", "estimates", "expects", "forecasts", "projects"
and similar expressions, and the negative of such expressions.
Forward-looking information in this news release include statements
about US retail interest in GSP RUSFIT; the anticipated addition of
new Canadian retail locations that will sell GSP RUSHFIT throughout
Q4, and the effect of the anticipated Direct Response TV spot roll
out and retailers conducting their traditional November/December
fitness section reset; the scope of distribution of GSP RUSHFIT;
and the timing of and potential growth of Canadian and
International sales as a result of Digital Shelf Space's global
distribution agreement.
In connection with the forward-looking information contained in
this news release, Digital Shelf Space has made numerous
assumptions, regarding, among other things, expected growth of
sales as a result of its global distribution agreement and consumer
demand. While Digital Shelf Space considers these assumptions to be
reasonable, these assumptions are inherently subject to significant
uncertainties and contingencies.
Additionally, there are known and unknown risk factors which
could cause Digital Shelf Space's actual results, performance or
achievements to be materially different from any future results,
performance or achievements expressed or implied by the
forward-looking information contained herein. Known risk factors
include, among others: retail distribution of GSP RUSHFIT may not
increase in the quantum and in the timeframe anticipated, or at
all; there may be no further retail distributors for the GSP
RUSHFIT series; Direct Response TV spots and traditional
November/December retail fitness section rests may not result in
increased sales of GSP RUSHFIT; the global distribution agreement
may not grow Digital Shelf Space's retail presence as anticipated;
the substantial investment of capital required to produce and
market video and entertainment productions, the need to obtain
additional financing and uncertainty as to the availability and
terms of future financing, unpredictability of the commercial
success of our programming, difficulties in integrating
technological changes and other trends affecting the entertainment
industry, significant competition in the global economic market,
the possibility the rate of growth of the market for fitness media
will slow, reliance on the health and marketability of celebrity
fitness talent in productions owned by Digital Shelf Space, the
possibility of competition from other ecommerce and online
marketing vendors, the continued strong growth in adoption of
digital media, the possibility of new fitness titles from
traditional large studios that target the male demographic, large
media production companies may move ecommerce operations in-house
rather than outsourcing, reliance on production studios continuing
to outsource ecommerce operations, reliance on a number of key
employees, limited operating history, the possibility of claims
against the intellectual property rights of Digital Shelf Space,
the possibility of infringements upon the intellectual property
rights of Digital Shelf Space, and volatility of the market price
of Digital Shelf Space shares.
A more complete discussion of the risks and uncertainties facing
Digital Shelf Space is disclosed in Digital Shelf Space's Filing
Statement dated November 16, 2010 and continuous disclosure filings
with Canadian securities regulatory authorities at www.sedar.com.
All forward-looking information herein is qualified in its entirety
by this cautionary statement, and Digital Shelf Space disclaims any
obligation to revise or update any such forward-looking information
or to publicly announce the result of any revisions to any of the
forward-looking information contained herein to reflect future
results, events or developments, except as required by law.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of the release.
Contacts: Digital Shelf Space Corp. Jeff Sharpe President &
CEO 604.736-7977 ext.111 604.736-7944 (FAX)
jeff[at]digitalshelfspace.comwww.digitalshelfspace.com
Grafico Azioni Purpose Ether Staking Co... (CE) (USOTC:DTSRF)
Storico
Da Dic 2024 a Gen 2025
Grafico Azioni Purpose Ether Staking Co... (CE) (USOTC:DTSRF)
Storico
Da Gen 2024 a Gen 2025
