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Digital Shelf Space Corp. (the "Company" or "DSS") (TSX VENTURE:DSS)(OTCQX:DTSRF) is pleased to announce that the Company has signed a new long term Licence Agreement with GSP related to potential future fitness products and services under the RUSHFIT brand, effective December 12, 2011. The new long term Licence agreement is in addition to DSS's original agreement with Georges St-Pierre ("GSP") for its innovative GSP RUSHFIT (www.gsprushfit.com) ultimate home workout DVD fitness series.

"Working with the team at DSS has been a fantastic experience thus far, they are the best at what they do, and they have delivered on exactly what they said they would when we first began the GSP RUSHFIT project together late last year," said Georges St-Pierre. "I am very excited about the potential to bring new fitness products and services to my fans around the world under the RUSHFIT brand."

The new Licence agreement provides DSS a revenue share on all new business ventures utilizing the RUSHFIT brand, whether such ventures are done by DSS and GSP together or if GSP utilizes the RUSHFIT brand for any mutually approved products and services that do not directly involve DSS.

"We are very excited to have solidified a long term relationship with GSP under the RUSHFIT brand," said Jeffrey Sharpe, CEO and President. "Extending our original relationship from exclusively the GSP RUSHFIT DVD home workout series to now include all new business ventures utilizing the RUSHFIT brand is a tremendous step for DSS and a significant revenue opportunity for both parties. GSP is a first class individual and a global brand all in one package, it has been an absolute pleasure working with him thus far. Both the DSS and GSP camps are working to bring new RUSHFIT fitness products and services to the marketplace either together and or under Licence to third parties."

GSP RUSHFIT was designed to appeal to the massive global audience with an interest in MMA and MMA training methods as a complete home fitness workout program. GSP RUSHFIT combines three of the hottest fitness trends. The complete program uses various MMA conditioning exercises, intense circuit style training and body weight training for fitness consumers to build muscle, cut weight and get in shape. GSP RUSHFIT is unlike any fitness program available. This program was carefully designed to give the most efficient and effective workout possible at home with minimal equipment. When consumers see how hard internationally respected athlete Georges St-Pierre pushes himself, working out alongside him will motivate and inspire consumers to push themselves harder, and achieve more than they ever thought possible. Georges St-Pierre has dedicated his life to Mixed Martial Arts and is regarded as one of the top conditioned athletes not only in the sport, but also in the world. Fitness fans everywhere can benefit directly from the same commitment GSP has made to his own health and fitness.

UFC® is a registered trademark of ZUFFA, LLC. Digital Shelf Space Corp. is not affiliated in anyway with ZUFFA, LLC.

About Georges St-Pierre

Georges "Rush" St-Pierre (also referred to as "GSP") is a Canadian professional mixed martial artist and MMA world champion who holds black belts in both Kyokushin Karate and Brazilian Jiu Jitsu. He is managed by LB3i Sports and represented by CAA Sports, a division of Creative Artists Agency. For more information about GSP, visit http://www.gsprushfit.com, http://www.gspofficial.com, http://www.facebook.com/georgesstpierre, or follow him at http://www.twitter.com/georgesstpierre.

About Digital Shelf Space Corp.

Digital Shelf Space is an independent producer of home entertainment content and online delivery technology provider to digital retailers, content owners and aggregators. Digital Shelf Space's proprietary technology platform has been custom built to deliver home entertainment content directly to consumers. The platform blends e-commerce functionality and paid DVD, digital download and streaming video delivery. For more information please visit www.digitalshelfspace.com and to view our project with Georges St-Pierre, please visit www.gsprushfit.com.

ON BEHALF OF THE BOARD

Jeffrey Sharpe, President & CEO

Forward-Looking Statements

This news release contains "forward-looking information" within the meaning of the Canadian securities laws. Forward-looking information is generally identifiable by use of the words "believes", "may", "plans", "will", "anticipates", "intends", "budgets", "could", "estimates", "expects", "forecasts", "projects" and similar expressions, and the negative of such expressions. Forward-looking information in this news release include statements about Digital Shelf Space's home entertainment content and online delivery technology.

In connection with the forward-looking information contained in this news release, Digital Shelf Space has made numerous assumptions, regarding, among other things, our delivery platform and the use of celebrity fitness products. While Digital Shelf Space considers these assumptions to be reasonable, these assumptions are inherently subject to significant uncertainties and contingencies.

Additionally, there are known and unknown risk factors which could cause Digital Shelf Space's actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information contained herein. Known risk factors include, among others: reliance on the health and marketability of celebrity fitness talent in productions owned by Digital Shelf Space; the creation and sale of new products and services under the RUSHFIT brand may or may not come to fruition, actual results from the use of celebrity fitness products may differ substantially from anticipated results; the substantial investment of capital required to produce and market video and entertainment productions, limitations imposed by our financing abilities, unpredictability of the commercial success of our programming, difficulties in integrating technological changes and other trends affecting the entertainment industry.

A more complete discussion of the risks and uncertainties facing Digital Shelf Space is disclosed in Digital Shelf Space's Filing Statement dated November 16, 2010 and continuous disclosure filings with Canadian securities regulatory authorities at www.sedar.com. All forward-looking information herein is qualified in its entirety by this cautionary statement, and Digital Shelf Space disclaims any obligation to revise or update any such forward-looking information or to publicly announce the result of any revisions to any of the forward-looking information contained herein to reflect future results, events or developments, except as required by law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of the release.

Contacts: Digital Shelf Space Corp. Jeff Sharpe President & CEO 604-736-7977 ext. 111 604-736-7944 (FAX) jeff(at)digitalshelfspace.comwww.digitalshelfspace.com

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