Falken Industries Ltd (OTCBB: FLKI) Launches European Marketing Campaign for Leading Clean Plus(R) Product Conceptions
17 Dicembre 2010 - 11:35PM
Marketwired
Falken Industries (OTCBB: FLKI) announced today a new initiative to
increase the visibility - among both adults and teenagers - of its
leading product conception branded Clean Plus®. The conceptions
have a stylish re-design, have earned international renown
including the much coveted Auto Plus® award and for its
environmental friendly nature, the Eco Pledge Certification.
Falken along with its advertising agency today announced
initiation of the marketing campaign for the new ultra earth
friendly Clean Plus® "Premium" line of consumer auto care
conceptions. The campaign, "It Simply Works" positions the consumer
"Premium" line as the cool, stylish choice for the convenience
oriented and enthusiast.
The fully integrated Clean Plus® marketing campaign is aimed at
car owners of all ages, seeking top end performance with the
ultimate of ease of application and performance. Clean Plus®
targets those focused on functionality, style and environmental
issues an estimated 92% of the market for auto care products, with
the balance going to high end, specialty, or hard core
enthusiast.
With sophisticated performance designs updated for 2011, this
globally known product conception is the epitome of cool
practicality. Performance independently tested was rated
outstanding and far ahead of the competition. The attractive
designs and innovative packaging are coupled to prices
substantially below those of comparable product. Retailers
featuring the product conception give their stores a more dynamic
and contemporary presence in the industry. Upgraded equipment and
technology at Falken production facilities, are contributing to the
companies reputation for price stability. "The brand is a blend of
sophistication and style," said Manuel Garcia, Communications
Officer.
"The "It Simply Works" marketing campaign takes advantage of the
product line's stylish design update," said Garcia, "timed to
coincide with major technological improvements and global awards
for innovation and performance." It's a line of products that
resonate with car owners. The Product line is also strongly
featured and popular in the Professional and Industrial
markets.
The campaign includes TV spots, major illuminated signs in the
center of major cities, year long full page advertisements in
magazines and similar media, radio spots, promotions, athletic
sponsorships, and the usual automobile races and automobile
rallies.
Similarly, the look and feel of the creative will be showcased
on the principal Clean Plus® site at www.cleanplus.com.
The initiative announced today aligns with Falken's broader
efforts to address consumers' concerns, including the performance
and environmental challenges of the chemical industry.
About Falken Industries Ltd:
Falken Industries Ltd (OTCBB: FLKI) is a diversified industrial
conglomerate that operates in Chemicals, Wet Wipe and Biodegradable
Technology. Falken Industries Ltd is the concept behind more than
160 products distributed through a network of global platforms and
the recipient of trade awards for innovations, biodegradability and
environmental and health quality standards.
SAFE HARBOR STATEMENT: This news release contains
"forward-looking statements" made pursuant to the safe harbor
provisions of the 1995 Private Securities Litigation Reform Act.
"Forward-looking statements" describe future expectations, plans,
results, or strategies and are generally preceded by words such as
"future", "plan" or "planned", "will" or "should", "expected",
"anticipates", "draft", "eventually" or "projected". Such
statements are subject to risks and uncertainties that could cause
future circumstances, events, or results to differ materially from
those projected in the forward-looking statements, including the
risks that our products may not achieve customer acceptance or
perform as intended, that we may be unable to obtain necessary
financing to continue operations and development, and other risks.
You should consider these factors in evaluating the forward-looking
statements included herein, and not place undue reliance on such
statements.
Contacts: Falken Industries Ltd Manuel Garcia Communications
Officer +1609 357 0316 mgarciafaure@falkenltd.com
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