WINNETKA, CA / ACCESSWIRE / October 6, 2015 /
Green Cures & Botanical Distribution Inc. (OTC PINK: GRCU)
("Green Cures"), Green Cures announces today the official
appointment of Joe Tragesser as the company's Chief Executive
Officer. Joe brings with him more than three decades of world-class
consumer products experience. GRCU has also appointed Aymar Yoboué
as the company's Chief Financial Officer. Aymar has 13 years of
professional financial domestic and international experience with
investment banks, industrial and technology companies.
Joe's impressive record attests to an empowering, professional
leader with a strong focus on results, and who has consistently
succeeded to turn around and ignite businesses and brands.
Tragesser is an experienced food and beverage executive with over
35 years of senior leadership roles and an exceptional track record
with some of the largest consumable products companies, as well as
food and beverage distributers.
Joe's extensive background consists of 29 years with Hostess
Brands as a District Sales Manager before becoming Vice President
of Marketing and Director of Sales for BCU Food Brokers and
currently serves as President for Continental Food & Beverage
Brokers, which is his own company.
As District Manager, Joe managed 7 different locations
throughout the Southwestern regions. He spent time developing
relationships with all major and smaller grocery chains. Those
accounts included: Ralphs, Food 4 Less, Stater Brothers, Costco,
Wal-Mart, Target, Sam's Club, Vons, Albertsons, Superior Warehouse
and many other chains. Joe also worked closely with C-Store
accounts such as 7-11, Circle K, and Arco AmPm. Joe was responsible
for one of the largest institutional divisions in the west, which
required personalizing service and product to individual accounts.
Those institutional accounts consist of: restaurants, hospitals,
casinos, amusement parks, prisons, government accounts, cruise
sips, airlines, Amtrack, and school districts.
Joe has also been involved with several beverage companies.
Specifically Tea Aroma / Maxpresso bringing them into Unified
Southern California and reducing their distribution fees from 22%
to 9% allowing them several new customers through both Unified and
Kay Hee in Northern California. Tragesser is also the exclusive
broker for Hard Rock Energy Drink (same owner as the Hard Rock
Café, (which is the Seminole Indian Tribe in Florida) in
California, Nevada and Arizona. Du Be Energy Shot; is a hemp
infused energy shot, to which Continental Food & Beverage
Brokers and affiliates have the exclusive distribution rights to
distribute in California in addition to export rights as well. Joe
also has an association with Liquid Nitro Energy Drink and Shots,
as well as Vittorio Coffee, which happens to be the number one
coffee in Australia.
Joe's top priorities will be accelerating the company's
performance and advancing GRCU's evolution. To greatly expand
business partnerships and make strategic decisions that expand
GRCU's potential.
Mr. Tragesser stated today, "Having spent my entire career in
the consumable products industry, I look forward to leveraging the
products GCRU will create and has developed to take advantage of
the enormous market opportunity in front of us. The consumable
products industry is facing many consumer shifts and the strategic
plan of the direction of the company will undoubtedly take
advantage of those changes in unique and compelling ways."
He further stated, "As we seek to aggressively move GRCU forward
and establish the company as a top consumable products company, I
am committed to delivering high quality services and innovative
solutions to our stakeholders. We are a company lead by a purpose
to make a positive and meaningful impact that matters to everyone.
A big part of my job is to accelerate our ability to bring our
products to our customers more quickly. This is a pivotal time in
the company's history. I am confident that GRCU and its
stakeholders will benefit as we continue to accelerate our
distribution and execute on our strategy."
Joe is a Cal State Northridge graduate and holds an A.A. from
Los Angeles Pierce College.
Aymar Yoboué will step into the CFO seat at GRCU. Aymar will
oversee the broad finance function, and investor relations and will
work along side of Joe Tragesser to put the company on a strong
financial footing. He was most recently CFO at CommonDesk LLC, an
enterprise software company based in New York city and brings more
than13 years of experience acquired at financial services, fortune
50 and startups.
Aymar wide ranging experience and expertise make him another
valuable addition to GRCU. At CommonDesk LLC, Aymar was key in
optimizing the capital structure and informed the company's pricing
and go-to-market strategies. Over his career, Aymar held positions
in investment banking (private placements) Research, and Capital
Markets (Trader, Business Analyst) and is very familiar with
capital markets' regulations, psychology and behavior. A big
picture sensibility with a razor-like attention to details, he
speaks and understands the language of the market, which is crucial
at a moment when GRCU is reconnecting with the investment
community.
Aymar Yoboué stated, "I am eager to execute the company's growth
strategy plan going forward and reconstruct operations and the cost
structure for long-term growth. I am excited to work with Joe, as
we continue to make significant changes to transform services, to
deliver high quality meaningful results for our stakeholders and
raise the bar for GRCU." Aymar further stated, "In addition to
overseeing the financial function of the company, I look forward to
working on expanding the company's visibility in the marketplace
with a focus on institutional investors and evaluate, structure and
assimilate new opportunities in this rapidly growing industry that
can further drive shareholder value. I am thrilled to play a part
in GCRU's dedication to strategic growth and its commitment to
positively impact all our stakeholders."
Aymar graduated with a Maîtrise in Applied Economics from
Université Paris IX Dauphine (France), and subsequently completed a
MBA Finance from Howard University and an MPA at Harvard
University.
About Green Cures & Botanical Distribution Inc.: Green Cures
& Botanical Distribution Inc. is a development stage company
that retails and wholesales hemp-infused nutritional, botanical,
sports, and body care products. The company is currently Web-based
and focuses on online retailing. Green Cures & Botanical
Distribution Inc. operates a diverse portfolio of products and
services within the botanical and cannabis industry, as permitted
by law. From concept to production and distribution, Green Cures
& Botanical Distribution Inc. is continuously creating and
introducing products that promote a healthy life style.
FDA Statement:
The statements contained in this document have not been
evaluated or approved by the FDA. The products and statements
referenced in this document are not intended to diagnose, treat,
cure, or prevent any disease.
Forward-looking statement:
This press release may contain certain forward-looking
statements and information, as defined within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934, and is subject to the Safe Harbor
created by those sections. This material contains statements about
expected future events and/or financial results that are
forward-looking in nature and subject to risks and uncertainties.
Forward-looking statements are identified by wording such as
"scheduled (future sense)", "intend(s)", "plan(s)", "expect(s)",
"believe(s)" "will", "estimate(s)", "anticipate(s)", "expect(s)",
"may", "would", "could" or "should" or, in each case, the negative
thereof, other variations thereon, or comparable terminology that
implies anticipated future deliverables. The Company disclaims any
obligation or intention to update any forward-looking statement for
any reason.
SOURCE: Green Cures & Botanical
Distribution Inc.
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