Infusion Brands International Forms Global Alliance With A-tech Maskin
05 Aprile 2012 - 5:37PM
Infusion Brands International (INBI.PK) has announced its newest
global distribution alliance with A-tech Maskin in Sweden,
continuing to improve the efficiency with which it can take new
consumer products to market around the world. This agreement
positions Infusion Brands to enter other Scandinavian markets,
including a distribution opportunity in Norway already in the
works.
Infusion Brands is a consumer products company that leverages
direct response to satisfy unmet market demands and solve everyday
problems, with an array of innovative consumer products that have
potential to disrupt their categories with significant competitive
advantages, features and benefits. This agreement grants A-tech
Maskin the exclusive distribution rights in Sweden on one such
product, DualSaw®. DualSaw is an engineering wonder with two blades
that simultaneously rotate in opposite directions, enabling home
improvers and professionals to make smoother, more precise cuts
with reduced kickback. As of December 2011, Infusion Brands was
granted a worldwide exclusive license to manufacture and sell
products that incorporate the patented Twinblade Technology, which
was developed in Sweden nearly 20 years ago. "Infusion Brands is
able to generate global sales velocity, quickly taking successful
projects into other countries based on our business model," said
Bob DeCecco, Chairman and CEO of Infusion Brands. "The success of
DualSaw in the United States, as well as our partnership with
Twinblade Technologies in Sweden, paved the way for this exciting
new venture with A-tech Maskin." A-tech Maskin is one of Sweden's
most established consumer products companies. It participated in
the biggest construction fair in Scandinavia last month, placing an
order a few days following the fair. "After seeing DualSaw in
action, we knew it was the perfect addition to our portfolio of
innovative and unusual disruptive consumer products," said Hans
Jakobsson, Managing Director of A-tech Maskin. "Consumers in Sweden
are familiar with the patented Twinblade Technology and will be
eager to purchase a product that utilizes it. With an established
presence in the United State and Europe, and experience with other
global distribution alliances, we think Infusion Brands is the
ideal partner to bring DualSaw to the Swedish marketplace." Since
launching the partnership in February, Infusion Brands has already
seen significant consumer demand for DualSaw in Sweden. A-tech
Maskin is expecting the product to generate a significant sales
boost in coming months.
About Infusion Brands International, Inc.
Infusion Brands International, Inc. (INBI.PK) is a global
consumer products company that builds and markets brands,
leveraging direct to consumer channels of distribution. With
physical offices in North America, Europe and Asia, Infusion Brands
has worldwide reach and capability. For more information, visit
www.infusionbrands.com.
About A-tech Maskin
A-tech Maskin (Abrad Technical Machine) began operating in 2003
with an objective of being a supplier of unique products to the
market. It strives to offer high quality products at affordable
prices by maintaining low overheads and buying directly from
manufacturers. "Abrad" is derived from the Latin word, "Abradere,"
meaning to wear away or erode. For more information, visit
www.atechmaskin.se.
CONTACT: Leah Knepper
French/West/Vaughan
919.277.1176
lknepper@fwv.us.com
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