Infusion Brands Announces Exclusive Marketing and Distribution Deal With Elysee Cosmetics
11 Aprile 2012 - 7:26PM
Infusion Brands International (INBI.PK) is expanding its presence
in the European marketplace through a new distribution alliance
with Elysèe Cosmetics, a well-respected leader in innovative
skincare technology. This agreement grants Infusion Brands
exclusive distribution rights on Elysèe Cosmetics products
throughout Europe.
Elysèe Cosmetics has seen remarkable success on the St.
Petersburg, Florida-based Home Shopping Network (HSN) in recent
years. The cosmetics manufacturer, headquartered in Wisconsin, now
boasts more than 100 individual SKUs and generates millions of
dollars in sales per year on HSN alone.
Because of Infusion Brands' repeated success in selling products
on live television shopping both domestically and internationally,
Elysèe Cosmetics has selected the consumer products company as its
partner to launch the Elysèe Cosmetics brand via live television
shopping networks throughout Europe. The Elysèe Cosmetics brand has
already been accepted by Buyers at HSE24, one of the largest home
shopping networks in Europe. Infusion Brands anticipates a third
quarter on-air launch, pending necessary EU regulatory approvals.
"Elysèe Cosmetics has a stellar reputation with consumers in the
United States, as evidenced by the four- and five-star reviews on
HSN.com," said Bob DeCecco, Chairman and CEO of Infusion Brands.
"This alliance with Elysèe Cosmetics will allow us to further
position Infusion Brands as a strong player in the European
consumer products market." For the last 88 years, Elysèe Cosmetics
has been dedicated to the skincare technology industry, developing
inventive products for both men and women to help slow down the
look of aging. Their products incorporate the highest level of
active ingredients while delivering results at the optimal price
point. "We've seen Infusion Brands quickly take successful projects
into other countries," said Linda Marshall, Owner and President of
Elysèe Cosmetics. "With their success in the United States and
growing global footprint, we think Infusion Brands is the ideal
partner to take Elysèe Cosmetics into Europe and beyond." According
to DeCecco, this initial relationship with Elysèe Cosmetics opens
the door to future global collaborations. "We spend a great deal of
time and energy seeking out the best quality and most innovative
products in a category. Clearly, Elysèe Cosmetics fits that
criteria and has been doing so for more than 80 years," added
DeCecco. About Infusion Brands International,
Inc.
Infusion Brands International, Inc. (INBI.PK) is a consumer
products company that leverages direct response to satisfy unmet
market demands and solve everyday problems, with an array of
innovative consumer products that have potential to disrupt their
categories with significant competitive advantages, features and
benefits. With physical offices in North America, Europe and Asia,
Infusion Brands has worldwide reach and capability. For more
information, visit www.infusionbrands.com.
About Elysèe Cosmetics
Elysèe Cosmetics (ESC Institute) was founded on proven and
reliable European formulas and has been providing high quality
special treatment products for over 88 years. It all began in 1923
when Dr. Elizabeth Blumenthal, a German endocrinologist and
hematologist, developed a hand cream to counteract the extensive
hand washing required by practicing medicine. She later immigrated
to the United States, settling in San Francisco where she
established a skincare salon. Her skincare products quickly
blossomed into a retail brand and her salon into a spa location
where she serviced many of Society's elite and Hollywood stars with
her high-quality and effective skincare products. Today, their
plant is located in Verona, Wisconsin. For more information, visit
www.elyseecosmetics.com/.
CONTACT: Leah Knepper
French/West/Vaughan
919.277.1176
lknepper@fwv.us.com
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