Intertainment Media Inc. Closes Investment in Award Winning Advertising Technology-Shiny Ads
01 Febbraio 2012 - 3:10PM
Marketwired
Intertainment Media Inc. ("Intertainment" or the "Company") (TSX
VENTURE:INT)(OTCQX: ITMTF)(FRANKFURT:I4T) announced today that it
has finalized its early stage investment in Shiny Ads, an award
winning advertising technology company, which specializes in the
sell-side automation of premium inventory for online
publishers.
Shiny Ads and its suite of products is well positioned to
capture a share of the estimated $14 billion dollar self-serve ad
market. Winner of the Foreign Affairs Technology Growth Initiative
and chosen by the IDC as a top 10 digital company to watch, Shiny
Ads currently counts an impressive list of clients including CBS
Interactive, DeviantArt.com, Wikia.com, AdWeek.com, Unanimis.co.uk,
and SourceInterlink as well a number of other tier one brands.
"Intertainment Media is very excited to close its investment in
Shiny Ads. The potential for this advertising technology to
successfully deploy on a global scale is, in our opinion,
phenomenal. " said David Lucatch, CEO of Intertainment Media.
"Intertainment Media is committed to its philosophy of investing,
nurturing and developing leading edge technologies, digital and
social media platforms and the Shiny Ads investment was a natural
fit with that mandate."
"We are extremely happy to have an organization such as
Intertainment Media share in our vision for our technology." said
Roy Pereira, CEO and Founder of Shiny Ads. "We look forward to
tapping into their experience and resources as we look to take
Shiny Ads to the next level."
"The investment in the Shiny Ads platform provides a fantastic
strategic opportunity for Intertainment Media's current portfolio
of investments." said Brad Parry, CMO of Intertainment Media. "The
ability to more efficiently direct premium advertisers to our
available inventory across our multiple platforms will ensure that
we are securing the best possible returns for our inventory."
The initial early stage investment of $250,000 will provide
Intertainment Media with an ownership stake in Shiny Ads and also
provides the opportunity for Intertainment Media to increase its
investment by an equal amount within six months at today's
valuation and will also provide Intertainment Media with a seat on
the Shiny Ads board.
About Intertainment Media - www.intertainmentmedia.com
Intertainment Media Inc. is one of Canada's leading technology
incubators and is focused on developing, nurturing and investing in
technologies and companies that provide technology solutions for
brands and consumers alike.
Intertainment Media also owns and operates a number of key
properties including Ad Taffy, itiBiti, Ortsbo, Deal Frenzy and
Magnum, with investments in leading edge technologies and social
media platforms including theaudience.com . For more information on
the Company and its properties, please visit
www.intertainmentmedia.com.
Headquartered in the Toronto, Canada region, with offices in New
York, Los Angeles and San Mateo, CA, Intertainment Media Inc. is
listed on the Toronto Venture Exchange under the symbol "INT" (TSX
VENTURE:INT) and in the US on the OTCQX Exchange under the symbol
"ITMTF". Intertainment is also traded in Europe, on the XETRA
Exchange under the symbol "I4T".
About Shiny Ads - www.shinyads.com
Shiny Ads is an advertising technology company specializing in
sell-side automation of premium inventory. The award-winning
Self-Service Advertising Platform is a core product offering. With
Shiny Ads, smaller advertisers are able to quickly and easily
purchase advertising without the need of industry knowledge,
graphic designers, or a large budget. Shiny Ads is NOT an ad
network, nor does it solicit directly from advertisers or ad
networks. Shiny Ads is a solutions provider that supports direct
sales team and works in conjunction with ad networks - providing
online publishers with access to an untapped revenue stream. Visit
website at ShinyAds.com or check out the demo at
vimeo.com/shinyads/intro.
This news release may contain certain forward-looking
information. All statements included herein, other than statements
of historical fact, is forward-looking information and such
information involves various risks and uncertainties. There can be
no assurance that such information will prove to be accurate, and
actual results and future events could differ materially from those
anticipated in such information. A description of assumptions used
to develop such forward looking information and a description of
risk factors that may cause actual results to differ materially
from forward-looking information can be found in the company's
disclosure documents on the SEDAR website at www.sedar.com. The
company does not undertake to update any forward-looking
information except in accordance with applicable securities
laws.
This release may contain forward looking statements within the
meaning of the "safe harbor" provisions of US laws. These
statements are based on management's current expectations and
beliefs and are subject to a number of risks and uncertainties that
could cause actual results to differ materially from those
described in the forward looking statements. Intertainment Media
Inc. does not assume any obligation to update any forward looking
information contained in this news release.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Contacts: Intertainment Media Inc. Brad Parry 800-395-9943 or
905-763-3510bparry@intertainmentmedia.cominfo@intertainmentmedia.com
www.intertainmentmedia.com Shiny Ads Inc. Roy Pereira (416)
844-7697 www.ShinyAds.com Public Relations / Media Inquiries: SS /
PRmcampe@sspr.com www.sspr.com
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