JALA Be Active Holdings Inc (CE)

Unregistered Equity Infusion Provides Capital to Re-Launch Jala Brand Demonstrates Insiders Enthusiasm and Confidence

NEW YORK, NY--(Marketwired - Jun 10, 2014) - Be Active Holdings, Inc. (OTCQB: JALA), a manufacturer and marketer of Greek frozen yogurt under the Jala brand, is pleased to announce its final closing on a $2,050,000 financing. Sam Pugliese and Joseph Rienzi of the Company's management have invested an aggregate of $250,000 on the same terms as the Offering, to accredited investors.

The unregistered equity infusion provides capital to re-launch its Jala brand, a low fat, low calorie, all natural probiotic enriched Greek frozen yogurt designed to appeal to the health conscious or weight conscious consumer. Be Active Holdings' Founder and President Sam Pugliese was previously President of Skinny Cow ice cream brand which was sold to Nestle for $76 million.

Sam Pugliese, Founder and President, stated, "Our team has worked very hard these past few months in readying all aspects of our business from packaging and design to distribution and placement. The final piece was gaining access to capital to enable us to re-launch our Jala brand. We are now in position to execute on our growth plan. Further endorsing our enthusiasm is the fact that our management team has participated with a $250,000 investment of our own at the same terms of the offering."

Joseph Rienzi, Secretary, stated, "We are very excited about the re-launch of Jala and the recent progress we have made from the formulations and packaging to the distribution and retail slotting. We are confident that consumers will enjoy and demand our Jala branded Greek frozen yogurt. Sam and I investing $250,000 alongside our investment group and shareholders, demonstrates our enthusiasm and confidence in Jala."

About Be Active Holdings, Inc. Be Active Holdings, Inc. is a manufacturer and marketer of Greek frozen yogurt under the Jala brand. The Company manufactures and sells low fat, low calorie, all natural probiotic enriched Greek frozen yogurt under the trade name Jala. Its Greek frozen yogurt is packaged as low fat bars and pints, which are designed to appeal to the health conscious or weight conscious consumer. The Company produces high quality, low fat, low calorie, all natural novelty frozen yogurt and ice cream products. Its proprietary Greek frozen yogurt is all fat-free and is a result of its proprietary recipe and the quality of the ingredients in the mix. Learn more about Be Active Holdings, Inc. at www.BeActiveBrands.com

Forward-Looking Statements Forward-Looking Statements. This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act") (which Sections were adopted as part of the Private Securities Litigation Reform Act of 1995). Statements preceded by, followed by or that otherwise include the words "believe," "anticipate," "estimate," "expect," "intend," "plan," "project," "prospects," "outlook," and similar words or expressions, or future or conditional verbs such as "will," "should," "would," "may," and "could" are generally forward-looking in nature and not historical facts. These forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the Company's actual results, performance or achievements to be materially different from any anticipated results, performance or achievements. The Company disclaims any intention to, and undertakes no obligation to, revise any forward-looking statements, whether as a result of new information, a future event, or otherwise. For additional risks and uncertainties that could impact the Company's forward-looking statements, please see the Company's Annual Report on Form 10-K for the year ended December 31, 2013, including but not limited to the discussion under "Risk Factors" therein, which the Company has filed with the SEC and which may be viewed at http://www.sec.gov.

Contact Information Sam Pugliese President sam@beactivebrands.com 212-736-2310 Stephen Hart Hayden IR hart@haydenir.com 917-658-7878

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