MyScreen Attracts Senior Nokia Executive
25 Marzo 2009 - 12:00PM
Marketwired
Editors Note: There are three photos associated with this Press
Release.
MyScreen Mobile, Inc. ("MyScreen") (PINK SHEETS:
MYSL)(FRANKFURT: WICI), a revolutionary mobile advertising
solution, today announced the appointment of Maurizio Angelone as
Chief Executive Officer and a member of the Board of Directors,
effective May 1st 2009.
Mr. Angelone will be responsible for global operations and the
strategic direction of MyScreen as it launches its innovative
patent-pending mobile advertising solution with mobile carriers,
media, and advertising partners globally. Maurizio Angelone will
lead a dedicated team of MyScreen executives and employees from
their new head office based in Miami, Florida and Toronto, Canada.
Mr. Angelone will leverage his worldwide C-Level strategic
relationships to expedite MyScreen's global expansion.
"We are very excited to welcome Maurizio Angelone as MyScreen's
Chief Executive Officer. Maurizio is an outstanding leader who
combines deep knowledge and insight into the mobile industry, with
extensive experience in leading a major wireless operation. We feel
his exceptional track record and executive level industry
relationships will ensure the continued growth and success of
MyScreen," noted MyScreen Chief Financial Officer and Executive
Vice-President, Raghu Kilambi.
Prior to joining MyScreen, Maurizio Angelone spent 15 years with
Nokia in senior executive roles, including his most recent position
as Global Account Head for one of Nokia's largest customers,
Telefonica S.A., which has extensive operations in Europe and Latin
America. Prior to this, Maurizio has led Nokia's Latin American
division, which generated over US$2 billion in revenue in 2007.
Maurizio Angelone's relationships with global mobile operators,
combined with his experience in developing new markets, strategic
marketing, and distribution channel development experience uniquely
qualifies Maurizio to lead the MyScreen team, launching its unique
mobile advertising solution globally and in creating shareholder
value.
"I am very excited to join the MyScreen team as we move forward
in offering consumers the most relevant and richest possible mobile
advertising experience in the least intrusive manner, while
creating value for consumers, advertisers and brands," said
Maurizio Angelone, incoming Chief Executive Officer.
The ad-to-mobile space is evolving from its initial experimental
phase utilizing SMS, text or WAP ads to full-screen, visually
engaging consumer experiences which are consistent with premium
brands. Opt-in mobile ads have the ability to be very targeted and
effective, with the option to specifically track and measure
performance of nearly every dollar spent.
Advertisers recognize that consumers' habits have changed
significantly; this has negatively impacted the effectiveness of
traditional media and created new obstacles for advertisers to
reach target markets. Advancements in mobile wireless
infrastructure and devices will provide enormous opportunities for
advertisers as the mobile handset evolves to become a
fully-integrated, "connected" computer. Advertisers recognize that
the mobile handset presents a unique opportunity for advertisers to
reach their target markets in a personal, measurable capacity like
never before.
Mobile advertising is poised to be the next phenomenon, with
mobile research firm ABI Research forecasting mobile advertising
revenues to reach $19 billion globally by 2011. MyScreen is
strategically positioned to be a leader in this media
revolution."
About MyScreen:
MyScreen (PINK SHEETS: MYSL)(FRANKFURT: WICI) has revolutionized
the way advertisers communicate with consumers. MyScreen is a
patent-pending innovative marketing and advertising solution within
the mobile communication industry, which has established both a
permission and incentive-based marketing model that allows mobile
subscribers to be compensated for allowing targeted rich-full
screen, contextual advertisements to appear on their mobile device
at the end of a call.
This press release contains "forward looking" statements within
the meaning of Section 21A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934 as
amended. Such statements involve certain risks and uncertainties
associated with an emerging company. Actual results could differ
materially from those projected in the forward-looking statements
as a result of risks and other uncertainties affecting the company,
including those discussed in MyScreen Mobile reports and other
documents filed with the U.S. Securities and Exchange
Commission.
To view the photos associated with this press release, please
visit the following links:
http://www.marketwire.com/library/20090324-Maurizio800.jpg
http://www.marketwire.com/library/20090324-e51ford800.jpg
http://www.marketwire.com/library/20090324-boldcoke800.jpg
Contacts: Myscreen Mobile Inc. Christine Barisheff VP,
Communications christineb@myscreen.com
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