OneScreen Gains Traction With Internet Video Direct Response Advertising
01 Ottobre 2009 - 11:29PM
Marketwired
OneScreen Inc. (PINKSHEETS: OSCN) today announced that is has
successfully launched advertising campaigns for several direct
response marketers on multiple ad platforms and publishers. Media
Response, OneScreen's proprietary technology, empowers direct
response companies with online video capabilities so that they can
target their prospective buyers across the fast growing Internet
video market.
"We are seeing traction of this service offering because
marketers are demanding more from their online media spend and are
looking for the type of success they have had on broadcast
television," asserted Atul Patel, Chief Executive Officer of
OneScreen. "It is important for these companies to reach their
prospective customers by transitioning with them onto the
Internet."
Statistics in the advertising and video markets align around the
need for direct marketers to tap Internet video for sales. Earlier
this year, Nielsen announced that while U.S. advertising for 2008
was down 2.6 percent from 2007, dropping $3.7 billion, direct
response product spending was up 9.2 percent. The $30 billion TV
infomercial industry is growing an average 7 percent per year,
according to the Direct Response Marketing Alliance. eMarketer
predicts that online video viewers in the U.S. will grow to hit 188
million in 2013. It has become imperative for direct marketers,
namely those utilizing television advertising (DRTV), to embrace
the Internet video market.
"We are offering companies who have reached their audiences in
traditional broadcast television with a new medium," stated Ben
Lovett, OneScreen's Director of Business Operations. "Media
Response takes today's video formats, such as display banner ads
and in-video advertising, and adds targeted advertising that
requires direct response. We plan to continue to enhance this
product with more features that drive engagement, action, and a
sale." Well known offers that are currently in the Media Response
system include Body by Jake Cardio Cruiser, Your Baby Can Read,
Bosley Hair Restoration, Blue Man Group, Life Lock, Flirty Girl
Fitness, and Magic Jack.
OneScreen works closely with direct response companies to
integrate their video-based offers onto its platform, providing
creative services and advice with video post-production and landing
pages. To reach the right audiences, OneScreen partners with
publishers and networks and is implementing new targeting solutions
to improve performance of DR campaigns.
Add to Digg Bookmark with del.icio.us Add to Newsvine
Contact: James Hsu Email Contact
Grafico Azioni OneScreen (CE) (USOTC:OSCN)
Storico
Da Mag 2024 a Giu 2024
Grafico Azioni OneScreen (CE) (USOTC:OSCN)
Storico
Da Giu 2023 a Giu 2024