EQ Group PLC
19 May 2005


                      C4 CHOOSES QUAESTOR FOR BIG BROTHER 6
                                      and
                             FIELD DIRECT LAUNCHED

Channel 4 has commissioned Quaestor, part of eq group plc, for the 5th
consecutive year to conduct a programme of research across its 6th Big Brother
series. Viewers will see the first programme of the new series on Friday 27th
May.

The research will be conducted throughout the series to provide continuous
feedback from viewers. Quaestor is using in-home viewing sessions, video diaries
and for the first time is using a panel of viewers who will deliver continual
feedback using video conferencing, sms texting and email.

Quaestor will also conduct a review of Big Brother 6 when the programme
concludes, the findings of which will be used in the development of any future
series.

Laurence Allan of Channel 4 said: "Quaestor has delivered valuable research on
Big Brother previously and we are pleased to be working with the team again."

Quaestor has also launched Field Direct this week, a dedicated fieldwork unit
comprising 1,200 field interviewers, 19 regional managers and 8 field staff. The
unit, which has traditionally been used in-house, has built up considerable
experience of handling both large and small commissions.

Anne-Marie McDermott, Managing Director at Quaestor said: "As Quaestor has grown
so has our field unit, both in terms of size and experience. We are now at a
point in our development where we can offer a field only resource in line with
some of our larger peers, while still maintaining a small company service."



For further information

Keeley Clarke, Group PR, 07967 816525 - keeley@keeleyclarke.co.uk


Notes to Editors:
eq group plc is a marketing services group that enables major organisations to
make intelligent marketing decisions. Founded in March 2000 it came to AIM in
May 2000. There are three companies in the group, Quaestor, which specialises in
market research and strategy, Buckingham Research, which specialises in market
research and data modelling and Broadnet which specialises in software
development and data manipulation

The group's revenues to December 31st 2004 were #10.4m and its key clients
include: HBOS, Marks & Spencer Money, Tesco, Novartis, Scottish Power, Barclays,
JCDecaux, Prudential, Telewest, Channel 4, Early Learning Centre, Virgin, Dairy
Crest and Vodafone.




                      This information is provided by RNS
            The company news service from the London Stock Exchange

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