Microsoft TV Announces Sponsorship to Interactive TV Conference for Developers of Innovative and Enhanced TV Applications
27 Marzo 2006 - 6:00PM
PR Newswire (US)
Red Button '06 Interactive TV Application Summit Takes Place May 16
& 17 in Seattle IRVINE, Calif., March 27 /PRNewswire-FirstCall/
-- Microsoft TV announces its participation as the Premier Sponsor
of "Red Button -- The iTV Applications Event" -- the first live
industry event to showcase the next generation of interactive
services, and the developers, artists, and engineers who create
them. (Logo:
http://www.newscom.com/cgi-bin/prnh/20060301/SFW013LOGO ) Red
Button -- The iTV Applications Event takes place May 16 & 17 at
the Seattle Renaissance Hotel. The event is a production of CMP
Media, which also produces "TelcoTV", the leading industry event in
North America focused on IPTV technology and content, and "IPTV
Europe." Red Button takes its name from the red button located on
TV remotes that allow viewers to access interactive services from a
television channel. The BBC and other broadcasters encourage
viewers to "press red" to trigger interactive applications.
Attendees to the event will learn more about the opportunities for
interactive TV applications, and see demonstrations of innovative,
interactive, software-enhanced and participatory TV applications.
Red Button -- The iTV Applications Event brings together the
leading industry minds to learn from one another, address the
technical and business challenges of iTV services, and opens the
doors to enhanced TV offerings for cable, satellite, mobile and
telephone operators; advertisers, content producers; iTV
applications developers; middleware and set-top box providers. Red
Button is designed to spur the development of innovative,
feature-rich interactive applications that will reshape and
redefine the TV experience," said Timothy Downs, Vice President of
Emerging Technologies, CMP Media. "Microsoft TV's endorsement and
support of Red Button Interactive is emblematic of its commitment
to developing the next generation of interactive and enhanced
television services." Registration is open for the event, and can
be completed online: http://www.scievents.com/redbutton. About
Microsoft TV Microsoft TV offers network operators software
solutions for the immediate adoption of new, integrated TV services
that are easy to deploy, reliable, scalable and cost-effective.
About CMP Media CMP Media is a marketing solutions company serving
the technology, healthcare and lifestyles industries. Through its
market-leading portfolio of trusted information brands, CMP Media
has earned the confidence of more professionals and enthusiasts in
these fields than any other media company. As a result, CMP is the
premier provider of access, insight and actionable programs
designed to connect sellers and buyers in each of these industries
in ways that yield superior return on investment. CMP Media is a
subsidiary of United Business Media (
http://www.unitedbusinessmedia.com/ ), a global provider of news
distribution and specialist information services with a market
capitalization of more than $3 billion. Visit the CMP Media Web
site at http://www.cmp.com/. Media Contact: Timothy Downs CMP Media
1-949-223-3628
http://www.newscom.com/cgi-bin/prnh/20060301/SFW013LOGO
http://photoarchive.ap.org/ DATASOURCE: CMP Media CONTACT: Timothy
Downs of CMP Media, +1-949-223-3628, or Web site:
http://www.cmp.com/
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