How Well Do You Know Your Neighbors? Serve Up Some Cul De Sac Camaraderie This Summer
07 Maggio 2007 - 1:00PM
PR Newswire (US)
Dreyer's Invites Neighbors to Bond Over Sweet Scoops of Slow
Churned(R) Light Ice Cream OAKLAND, Calif., May 7
/PRNewswire-FirstCall/ -- Hosting one of 1,500 free ice cream block
parties, courtesy of Dreyer's Slow Churned Light Ice Cream, might
be the coolest thing you do all summer. With three weeks left to
enter the third annual Dreyer's Slow Churned Neighborhood
Salute(SM), ice cream fans nationwide have a sweet opportunity to
get to know their neighbors better over a scoop of ice cream. Each
prize package includes a doorstep delivery of Dreyer's Slow Churned
and party supplies for up to 100 guests. Interested neighbors
simply visit http://www.icecream.com/ by May 25, 2007, to nominate
their blocks. As part of the nomination process, entrants are
invited to describe their current relationships with their next
door neighbors. Although several party hopefuls describe those
relationships as friendly, many entrants admit that they know their
neighbors less well than their parents knew theirs. "When people
know their neighbors, they create a new network of support and
friendship -- all within walking distance!" said John Harrison,
Official Taster for Dreyer's Grand Ice Cream. "Breaking the ice
over scoops of Dreyer's Slow Churned is a fun way to build
neighborhood ties." How to enter Dreyer's Slow Churned Neighborhood
Salute: Visit http://www.icecream.com/ and submit a paragraph (350
words or less) explaining why your neighborhood deserves a Dreyer's
Slow Churned Neighborhood Salute. Contestants must be residents of
the United States and at least 13 years of age as of March 14,
2007. Official contest rules and entry forms are available on
http://www.icecream.com/. All entries must be received by May 25,
2007. Dreyer's will notify the winners in June and will salute each
of the 1,500 winning neighborhoods with an ice cream prize package
including a doorstep delivery of 12 cartons of Dreyer's Slow
Churned Light Ice Cream in a variety of flavors and a "Party in a
Box" packed with party essentials (ice cream bowls, spoons, scoops,
party invitations, nametags, etc.) to host up to 100 neighborhood
guests. Dreyer's Grand Ice Cream Holdings, Inc., and its
subsidiaries manufacture and distribute a full spectrum of ice
cream and frozen dessert products. Brands of frozen dessert
products currently manufactured or distributed by Dreyer's in the
United States include Grand, Slow Churned(R), Dibs(R), Haagen-
Dazs(R), Nestle(R) Drumstick(R), Nestle Crunch(R), Nestle(R)
Butterfinger(R), Nestle(R) Toll House(R), Nestle(R) Carnation(R),
Nestle(R) Push-Up(R), Frosty Paws(R), Eskimo Pie(R), Chipwich(R),
Fruit Bars, Starbucks(R) and The Skinny Cow(R). The company's
premium products are marketed under the Dreyer's brand name
throughout the Western states and Texas, and under the Edy's(R)
brand name throughout the remainder of the United States.
Internationally, the Dreyer's brand extends to select markets in
the Far East and the Edy's brand extends to the Caribbean and South
America. For more information on the company, please visit
http://www.dreyersinc.com/. The Starbucks trademark is owned by
Starbucks U.S. Brands, LLC and is licensed to the Starbucks Ice
Cream Partnership, a joint venture partnership between Dreyer's and
Starbucks Holding Company. In the U.S. the Haagen-Dazs trademark is
sub-licensed to Dreyer's by Nestle. DATASOURCE: Dreyer's Grand Ice
Cream, Inc. CONTACT: Kim Goeller-Johnson of Dreyer's,
+1-510-601-4211, ; or Sharon Foldes, +1-415-984-6178, , for
Dreyer's Web site: http://www.dreyersinc.com/
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