ORLANDO, Fla., Jan. 26 /PRNewswire-FirstCall/ -- Gen2Media Corporation (OTC:GTWO) (BULLETIN BOARD: GTWO) , a digital media network where broadcast meets broadband, today announced that it has appointed Elite Financial Communications Group as its investor relations counsel of record. In collaboration with Gen2Media's senior leadership team, Elite is charged with developing, implementing and supporting a fully integrated corporate and shareholder communications platform. Accordingly, Elite will endeavor to generate broad investor and media appreciation for the Company's ambitious business development strategies, operational and financial performance and compelling long term value proposition. Dodi Handy, President and CEO of Elite, stated, "The Media industry is undergoing an historical transformation. As societal behavioral patterns migrate toward greater online interactivity, traditional media is forced to reinvent itself to keep pace with this rapid paradigm shift. Gen2Media has capitalized on this tremendous migration of consumers and advertising dollars to new media by creating the world's only true end-to-end interactive media network. The Company has combined production, content creation, best of breed technology and blue chip channel partnerships to build a network of millions of users across several high profile platforms, including major radio networks Clear Channel and Emmis, Microsoft's Xbox LIVE(R), TiVo(R) and other highly trafficked destinations. Gen2Media has harnessed the power of the Internet to embed advertising strategies into popular culture and reach consumers through a proprietary, cutting edge, robust digital publishing and distribution network that is sure to revolutionize how products and services are branded, marketed and sold." Continuing, Handy added, "With a world class, highly accomplished management team, proprietary, patent-pending technology and an undeniable 'cool' factor that is sure to capture and inspire attention on Wall Street, Elite is thrilled to be partnering with Gen2Media and looks forward to playing a meaningful role in winning the Company broad awareness, appreciation and support as it progresses its rapid growth-oriented business plan." ABOUT ELITE FINANCIAL COMMUNICATIONS GROUP Elite Financial Communications Group combines diverse expertise, influence, talent and capabilities to achieve quantifiable results for both publicly-traded and privately-held companies. Established in 2001 by a partnership group composed of highly reputable financial, marketing and business experts, Elite has earned international distinction for challenging industry convention and for taking the lead in establishing best practices for proactive financial communications, investor relations and strategic business development. Through the firm's PR division, Elite Media Group, Elite offers traditional and new media outreach, corporate communications, brand-building, reputation management, professional copywriting services, viral marketing, event planning, crises management and government relations support. For more information on Elite, please visit http://www.efcg.net/. About Gen2Media Corporation Based in Orlando, Florida, Gen2Media is a full-service digital media and marketing company that has created the world's first true end-to-end online interactive network that combines the best of broadcast and broadband. The Company has perfected the combination and delivery of cutting-edge infrastructure, patent-pending video technology, channel distribution, digital media content and applications, back-end metrics and industry expertise to achieve quantifiable results for its blue chip partners and customers; and to create rich, robust and engaging on-demand experiential entertainment and infotainment for consumers. Gen2Media owns and operates the e360LIVE online interactive entertainment network, http://www.e360live.com/, and its talented and acclaimed production team has handled live concert and video production for some of the largest entertainers and events in the world, including Mary J. Blige, Justin Timberlake, Britney Spears, The Billboard Awards Show and Live 8. For more information, please visit http://www.gen2media.com/. Statements made in this Press Release that are not historical or current facts are "forward-looking statements." These statements often can be identified by the use of terms such as "may," "will," "expect," "believes," "anticipate," "estimate," "approximate" or "continue," or the negative thereof. The Company wishes to caution readers not to place undue reliance on any such forward-looking statements, which speak only as of the date made. Any forward-looking statements represent management's best judgment as to what may occur in the future. However, forward-looking statements are subject to risks, uncertainties and important factors beyond the control of the Company that could cause actual results and events to differ materially from historical results of operations and events and those presently anticipated or projected. These factors include, among others, adverse economic conditions, entry of new and stronger competitors, inadequate capital, unexpected costs, and failure to capitalize upon access to new markets. The Company disclaims any obligation to revise any forward-looking statements to reflect events or circumstances after the date of such statements or to reflect the occurrence of anticipated or unanticipated events. These factors and others are discussed in the "Management's Discussion and Analysis" section of the Company's Reports on Form 10-K for the fiscal year ended June 30, 2008 and Form 10-Q for the quarter ended September 30, 2008. DATASOURCE: Gen2Media Corporation CONTACT: Dodi Handy, President and CEO, Elite Financial Communications Group, LLC; or Tiffany Korkis or John Morrison, Directors of Elite Media Group +1-407-585-1080, or Web site: http://www.gen2media.com/ http://www.efcg.net/ http://www.e360live.com/

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