Oakley Announces Custom JAWBONE(TM) Eyewear in Tour de France
30 Giugno 2009 - 2:00PM
PR Newswire (US)
Designs Envisioned by Riders Will Be Available to Public FOOTHILL
RANCH, Calif., June 30 /PRNewswire/ -- Oakley, Inc. today announced
updates regarding the 2009 Tour de France and the concurrent
worldwide release of JAWBONE(TM), a revolutionary breakthrough in
performance eyewear. Details were provided on specific color
combinations of JAWBONE crafted for Tour riders who will rely on
the product's new design technologies in competition. The company
noted that the Oakley Custom Program (OCP) will allow fans to
salute their heroes by selecting similar component color
combinations. (Photo:
http://www.newscom.com/cgi-bin/prnh/20090630/LA39942) (Logo:
http://www.newscom.com/cgi-bin/prnh/20080828/LATH022LOGO) "'Science
wrapped in art' has been our aspiration from day one. The Tour de
France presents a perfect platform for us to unleash our new custom
JAWBONE eyewear," said Colin Baden, president of Oakley. "Our Tour
riders are absolute originals, each with a unique style and
approach to life. The Oakley Custom Program lets them take this
unbelievable optical instrument called JAWBONE and make it their
own by choosing colors -- not just for the main frame but for four
component categories as well. Performance becomes art, and with
JAWBONE eyewear included in our custom program, consumers will have
the same freedom to build their own unique version of this
innovation," Baden concluded. Oakley riders George Hincapie, Mark
Cavendish and Oscar Pereiro chose Pearl White for the frame color
and White for the stem sleeves of their custom JAWBONE designs. For
the jaw component that locks the interchangeable lenses into place,
Hincapie picked Team Yellow while Cavendish went with Polished
White and Pereiro opted for Pearl White. A "bolt" component of
Oakley's new SwitchLock(TM) Technology turns science into an accent
of style, and both Hincapie and Cavendish selected Pearl White for
this part of the design while Pereiro went with Blue. Hincapie
completed his custom frame with an Oakley icon in Gunmetal.
Cavendish chose Yellow for the icon while Pereiro completed his
red/white/blue theme with Team Red. Oakley rider Thor Hushovd
selected an Infra Red frame with a Team Blue jaw, an Anodized Red
bolt, a White icon and White stem sleeves. A similar combination
was chosen by Amael Moinard, who varied the design by selecting
Matte white for the jaw color. Cyril Dessel styled JAWBONE by
highlighting a Silver frame with White stem sleeves. He chose
Polished Black and Matte Black for the jaw and bolt, and finished
the original creation with an Oakley icon in Black. Beginning in
September 2009, the Oakley Custom Program will give all customers
the freedom to create their own JAWBONE color combinations, even
letting them match the original style of their favorite Tour
athletes. Customers should visit Oakley.com for further
information. JAWBONE features an interchangeable lens design that
helps athletes keep up with changing light conditions. Oakley put
its finest technologies into JAWBONE, creating a true instrument of
performance with unbeatable optical clarity, durability,
convenience and comfort. Tour fans will be able to follow the race
with Twitter updates at Oakley.com. New images of Oakley racers
will be available daily, and members of the media may acquire these
pictures through the Oakley Public Relations contacts listed in the
header of this release. Visit Oakley.com for more information on
the company's lifestyle and sport performance innovations, as well
as updates on the 2009 Tour de France. About Oakley, Inc.
Established in 1975 and headquartered in Southern California,
Oakley is one of the leading sports brands in the world. The holder
of more than 600 patents, Oakley is continually seeking problems,
solving them with inventions and wrapping those inventions in art.
This philosophy has made Oakley one of the most iconic and
inimitable brands on the market. Oakley is famed for its
insuperable lens technologies such as High Definition Optics(R)
(HDO(R)) which is incorporated into all of Oakley sun and
prescription eyewear, and goggles. Oakley has extended its
leadership position as the world's leading sports eyewear brand
into its apparel, footwear and accessories collections. Laser
focused on the consumer, Oakley has both Men's and Women's product
lines that target Sports Performance, Active and Lifestyle
consumers. Oakley is a subsidiary of Luxottica Group (NYSE: LUX;
MTA: LUX). Additional information is available at
http://www.oakley.com/.
http://www.newscom.com/cgi-bin/prnh/20090630/LA39942
http://www.newscom.com/cgi-bin/prnh/20080828/LATH022LOGO
http://photoarchive.ap.org/ DATASOURCE: Oakley, Inc. CONTACT:
Public Relations, Brianne Bates, +1-949-829-6358, , or Diane
Thibert, +1-949-672-6888, , both of Oakley, Inc. Web Site:
http://www.oakley.com/
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