eDiets Chooses DoubleClick as its Exclusive Online Ad Management Provider - Signs exclusive deals to use DART(R) for Advertisers and DART(R) for Publishers - NEW YORK, Feb. 18 /PRNewswire-FirstCall/ -- DoubleClick Inc. , the leading provider of tools for advertisers, web publishers and direct marketers, today announced that eDiets (Nasdaq: DIET, "eDiets"), the leading online diet destination for personalized advice, information, products and services, has chosen DoubleClick's DART(R) for Advertisers and DART(R) for Publishers as its exclusive online ad management systems. Under the terms of the separate agreements, DoubleClick will provide ad serving solutions to enhance the efficiency and performance of eDiets' online campaigns throughout NorthAmerica and Europe, and will also provide ad inventory management for eDiets' website. "Due to the large volume of online ads that eDiets runs every day, we needed a scalable solution with a proven track record for reliably delivering and analyzing online marketing messages as well as providing excellent customer service," said eDiets CEO David Humble. "In addition, we were looking for a dependable ad inventory management solution for our website. DoubleClick is renowned for their success with similar large-scale undertakings and we're confident they will be an effective partner to serve our unique needs." DART for Advertisers (DFA) is a hosted advertising management and serving solution, designed to help marketers reach their online goals efficiently and effectively. DART for Publishers (DFP) is a hosted, advertising serving and management solution that helps web publishers efficiently manage, serve and report on online ads to monetize their content and increase revenues. The DFA and DFP systems are part of DoubleClick's ad management suite which also includes DART Enterprise, DART Motif(SM), Site Directory and MediaVisor(SM). "Partnering with eDiets for their online advertising management underscores DoubleClick's strong reputation with top advertisers and publishers worldwide and we're delighted to be working with them," said Doug Knopper, Senior Vice President and General Manager, Advertiser & Publisher Solutions, DoubleClick Inc. "Our extremely scalable systems are precisely what marketers like eDiets need to manage a high volume of online ads, reliably determine the effectiveness of their campaigns, and effectively handle their own ad inventory as a publisher." For more information about DoubleClick's ad serving solutions, please visit http://www.doubleclick.net/. About eDiets.com eDiets.com is the Internet's premier one-stop online diet and healthy living destination offering professional advice, information, products and services to consumers seeking to improve their nutrition and fitness, live healthier, and live longer. Over 1.3 million consumers worldwide have become eDiets.com members since 1997. Nielsen//NetRatings has ranked eDiets.com as the #1 Most Trafficked Health, Fitness & Nutrition Site for the week ending January 4, 2004, with over one million unique visitors. About DoubleClick Inc. DoubleClick is the leading provider of tools for advertisers, direct marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick's onlineadvertising, email marketing and database marketing solutions help clients yield the highest return on their marketing dollar. In addition, the company's marketing analytics tools help clients measure performance within and across channels. DoubleClickInc. has global headquarters in New York City and maintains 19 offices around the world. DATASOURCE: DoubleClick Inc. CONTACT: Jenny Connorton of DoubleClick Inc., +1-212-381-5183, Web site: http://www.doubleclick.com/ http://ediets.com/

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