AT&T Wins $9.5 Million Contract From Meredith Corp.
08 Dicembre 2004 - 4:49PM
PR Newswire (US)
AT&T Wins $9.5 Million Contract From Meredith Corp. Networking
Solution Supports Leading Media Conglomerate in Time for Busy
Holiday Season DES MOINES, Iowa, Dec. 8 /PRNewswire/ -- AT&T
has won a $9.5 million, three-year contract to design and implement
a networking solution for Meredith Corp., one of the nation's
leading media companies. Meredith owns and publishes 17
subscription magazines, including Better Homes and Gardens and
Ladies' Home Journal, and operates 13 television stations. The
company also has extensive book, custom publishing and interactive
media operations. AT&T will provide an Internet Protocol
Virtual Private Network (IP VPN) integrating Meredith's 19
locations around the country, plus local, long-distance,
teleconference, Internet access and high-speed data networking
services. The VPN also will provide Meredith's 2,700 employees with
secure access to the company's applications and databases.
Meredith's consumer database, which contains approximately 75
million names, is one of the largest domestic databases among media
companies and enables magazine and television advertisers to target
marketing campaigns precisely. Just in time for the busy holiday
season, AT&T also installed high bandwidth access for
Meredith's most popular Web site, http://www.bhg.com/. "This is the
time of year when our readers and Web site visitors rely on us to
ease the hassle involved in preparing for the holidays," said Brad
Wyckoff, CIO of Meredith Corp. "AT&T's networking capabilities
help us offer quick, easy-to-follow, interactive instructions on
everything from holiday home decorating to creative ways to cook a
turkey." The VPN incorporates Multi-Protocol Label Switching (MPLS)
technology, which provides the flexibility of any-to-any
connectivity and the ability to prioritize different types of
traffic -- for instance, voice versus e-mail or fax. It also paves
the way for Meredith to evolve to a converged voice and data
networking platform by deploying Voice over Internet Protocol
(VoIP) services. With a focus on speed and implementation, AT&T
consolidated Meredith's data and voice communications into a single
contract, with centralized billing and discounts across all
services. Meredith also gained around-the-clock online access to
tools that provide real-time reports on network performance and
direct access to AT&T's ordering, billing and payment, status,
inventory and trouble management systems. About Meredith
Corporation Meredith Corporation (NYSE: MDP;
http://www.meredith.com/) is one of the nation's leading media and
marketing companies with businesses centering on magazine and book
publishing, television broadcasting, integrated marketing, and
interactive media. The Meredith Publishing Group, the country's
foremost home and family authority, features 17 magazine brands,
and more than 150 special interest publications. Meredith owns 13
television stations, including properties in top-25 markets such as
Atlanta, Phoenix and Portland. Additionally, Meredith has an
extensive Internet presence that includes 26 Web sites and
strategic alliances with leading Internet destinations. About
AT&T For more than 125 years, AT&T (NYSE "T") has been
known for unparalleled quality and reliability in communications.
Backed by the research and development capabilities of AT&T
Labs, the company is a global leader in local, long distance,
Internet and transaction-based voice and data services. (Logo:
http://www.newscom.com/cgi-bin/prnh/19991018/ATT )
http://www.newscom.com/cgi-bin/prnh/19991018/ATTDATASOURCE:
AT&T CONTACT: Denise Workcuff of AT&T, +1-612-376-5371, Web
site: http://www.att.com/ http://www.meredith.com/
http://www.bhg.com/
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