AUBURN HILLS, Mich.,
Dec. 23,
2024 /PRNewswire/ --
- All-new Jeep® Wagoneer S is the brand's first global
battery-electric vehicle (BEV) in the U.S.
- With the launch of the Jeep Wagoneer S, the iconic off-road
adventure brand reminds consumers that they don't have to sacrifice
beauty for capability
- Fifty-second film, "Beautiful Things Can Still Get Dirty,"
launches on YouTube today
- A 30-second version of the spot will launch on television
during Netflix's Christmas Day football games
- "Beautiful Things Can Still Get Dirty" campaign will run across
television, the brand's social media channels, including Instagram
and Facebook, and digital channels
- The all-new Jeep Wagoneer S boasts an exhilarating
performance with 600 horsepower, 617 lb.-ft. of immediate torque
for a lightning-quick 0-60 mph acceleration time of 3.4
seconds
- Every Jeep Wagoneer S includes the choice of a 48-amp Level 2
home charger or $600 public charging
credits through Free2move Charge
- Offers segment-exclusive 19-speaker, 1,200-watt McIntosh
Premium Entertainment System
- Wagoneer S has a starting U.S. MSRP of $71,995 (including $1,795 destination) and qualifies for the
Inflation Reduction Act Retail and Lease EV credits
- Jeep Wagoneer S will arrive to Jeep EV certified dealers in the
U.S. in January 2025
Jeep®, the iconic off-road adventure brand, is launching
its marketing campaign for the all-new Jeep Wagoneer S, the brand's
first global battery-electric vehicle (BEV) arriving first in
the United States. The campaign,
"Beautiful Things Can Still Get Dirty," will launch on television
during Netflix's Christmas Day football games. A 30-second version
of the spot will also run across television, the Jeep brand's
social media channels, including Instagram, Facebook and YouTube,
which will feature an extended 50-second version of the video, and
digital channels.
"As we launch our first marketing campaign for the all-new Jeep
Wagoneer S, we're telling consumers that luxury and capability do
not have to be mutually exclusive when considering their first, or
even second, electric vehicle," said Raj Register, chief marketing
officer, Stellantis North America. "It's a powerful reminder how
Jeep stands out from every other brand. 'Beautiful Things Can Still
Get Dirty' lets our Jeep enthusiasts and potential buyers know that
they can have both. The Jeep Wagoneer S will turn heads both on the
road and off, in a way that only the Jeep brand can do."
"The Jeep Wagoneer S isn't limited to just being beautiful, it
breaks free from the confines of luxury stereotypes into the great
outdoors, pushing the boundaries of electric capability in new and
thrilling ways only possible in a Jeep 4x4," said Bob Broderdorf, senior vice president of Jeep
brand North America. "Jeep
vehicles, even one as stunning as the Wagoneer S, look even better
when they're muddy. That's where they belong, doing what they're
meant to do, and that's why we say, 'there's only one,' when it
comes to our brand."
The Jeep Wagoneer S delivers 4xe capability, impressive
performance credentials, a sleek aerodynamic design and
state-of-the-art technology. It boasts an exhilarating performance,
delivering 600 horsepower, 617 lb.-ft. of immediate torque for a
lightning-quick 0-60 mph acceleration time of 3.4 seconds and up to
300 miles of range on a single charge. It also features the Jeep
brand-exclusive Selec-Terrain traction management system with five
distinct drive modes: Auto, Sport, Eco, Snow and Sand, for all
weather and road conditions, and comes standard with dual pane
sunroof.
The Jeep Wagoneer S features elegant black cues, a reimagined
seven-slot illuminated grille, 20-inch wheels and a standard
dual-pane panoramic sunroof. It boasts a tech-integrated interior
with best-in-class 45 inches of total display screen among EVs,
with a segment-exclusive interactive front passenger screen,
premium heated and ventilated front and rear seats, and
segment-exclusive 19-speaker, 1,200-watt McIntosh Premium
Entertainment System.
Every Jeep Wagoneer S includes the choice of a 48-amp Level 2
home charger or $600 public charging
credits through Free2move Charge, 23 minutes of 20-80% charge time
with Level 3 charging station. Jeep dealers have also been
preparing for the launch of the new Jeep Wagoneer S, investing in
infrastructure improvements, specialized BEV product training,
installing charging stations, service bays and lifts and
specialized EV maintenance tools.
The 2024 Jeep Wagoneer S, the brand's first global
battery-electric vehicle (BEV), launches first in U.S. and
Canada, arriving to Jeep EV
certified U.S. dealers in January
2025. The 2024 Wagoneer S has a starting U.S. MSRP of
$71,995 (including $1,795 destination) and qualifies for the
Inflation Reduction Act Retail and Lease EV credits.
The Jeep brand's "Beautiful Things Can Still Get Dirty" campaign
was created in partnership with Chicago-based agency Highdive.
Jeep Brand
Built on more than 80 years of legendary
heritage, Jeep® is the authentic SUV brand that delivers legendary
off-road capability, interior refinement, high-tech features and
versatility to people who seek extraordinary journeys. The Jeep
brand delivers an open invitation to live life to the fullest by
offering a broad portfolio of vehicles that continues to provide
owners with a sense of safety and security to handle any journey
with confidence. Jeep Wave, a premium owner loyalty and customer
care program that is available to the entire Jeep 4x4 lineup, is
filled with benefits and exclusive perks to deliver Jeep brand
owners the utmost care and dedicated 24/7 support. The legendary
Jeep brand's off-road capability is enhanced by a global
electrification initiative that is transforming 4xe into the new
4x4. All Jeep brand vehicles in North
America will offer an electrified variant by 2025.
Follow Jeep and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Jeep brand: www.jeep.com
Facebook: www.facebook.com/jeep
Instagram: www.instagram.com/jeep
Twitter: www.twitter.com/jeep
LinkedIn: www.linkedin.com/company/jeep
YouTube: www.youtube.com/thejeepchannel or
https://www.youtube.com/StellantisNA
View original content to download
multimedia:https://www.prnewswire.com/news-releases/prettydirty-all-new-jeep-wagoneer-s-the-luxury-off-road-capable-electric-suv-launches-beautiful-things-can-still-get-dirty-marketing-campaign-302338034.html
SOURCE Stellantis